Digital Marketing & Automation Executive

About Moonbliss

Moonbliss is a new-age Ayurvedic wellness brand designed to support women through their menstrual cycle, physically and emotionally. We blend natural science with modern aesthetics to create wellness experiences that are simple, powerful, and proudly visible.
We’re building a brand that shifts culture and automation plays a big role in how we scale it.

Role Overview

We’re looking for a Marketing Automation Executive to power the engine behind our sales funnels. This role combines tech, customer journey mapping, CRM, and smart automation. You’ll build flows that turn visits into conversions, and one-time buyers into loyal customers.

This is not a sales role, this is a backend builder of impact.

Responsibilities

Set up automated flows for:

• Abandoned cart recovery
• Welcome/onboarding journeys
• Post-purchase nudges
• Repeat customer win-backs

Manage tools like:

• WhatsApp APIs (Wati, Interakt, Zoko, etc.)
• Email platforms (Klaviyo, Mailchimp, or similar)
• Zapier, Google Sheets, Tag Manager for integrations

Collaborate with marketing team to:

• Segment audiences
• Trigger offers and follow-ups
• Track click-through, open rates, recovery %
• Monitor automation dashboards daily
• Optimize flows for conversion & retention
• Work with website & performance teams to connect Meta/Google ads with automation flows
• Keep funnels clean, fast, and responsive

Requirements

• 2–5 years of experience in marketing automation, CRM, or retention in a D2C brand or agency
• Hands-on with any WhatsApp automation platform + email platforms
• Knows how to map customer journeys & behavior-based triggers
• Comfortable setting up logic-based flows (if this → then that)
• Strong coordination skills with both tech + marketing teams
• Willing to work full-time from our Bangalore office (Koramangala)

Bonus If You:

• Have worked in a D2C wellness/beauty/healthcare brand
• Understand eCommerce funnels (Shopify/WordPress etc.)
• Are obsessed with dashboards and simplifying complex things

Job Type: Full-time

Pay: ₹40,000.00 - ₹75,000.00 per month

Work Location: In person