Customer Development Executive

About Us

Would you like to be part of a team that is building a future to smile about? What about having the opportunity to collaborate with teams across the world, full of stimulating discussions, and making impactful contributions?

If this is how you see your career, Colgate is the place to be!

Our dependable household brands, dedicated employees, and sustainability commitments make us passionate about building a future to smile about for our employees, consumers, and surrounding communities. We, at Colgate, take immense pride in our brand which fuels our workplace to encourage innovative thinking, champion experimentation, promote authenticity and thus contribute to our enduring success.

If you want to work for a company that lives by their values, then give your career a reason to smile...every single day !

Job Purpose:

Ensure width and depth of distribution of Colgate Palmolive products in the given zone and implementation of Customer Development strategies so as to achieve the sales and distribution objectives for the zone.

Job Context & Challenges

Ensure effective execution of the Customer Development strategies and roll out of schemes by closely working with the stockiest, SSMs and PSRs across the zone.

Key Accountabilities:

Distribution Management:

• Trade management.
  • Identify new markets/accounts and bring them under direct coverage on a regular basis.
  • Ensure addition of specialty wholesalers.
  • Ensure stores in route list are classified according to the accurate RE.
  • Ensure that SSM efforts are advised to reduce number of non-purchasers.
  • Ensure optimum usage of activations to drive sales.
• Ensure sales call efficiency.
  • Selling stories range selling, handling objections, etc.

In-store management:

• Prioritize accounts for maximum impact through visibilities (ensure coverage of top 2 outlets in every route).

Market Updates:

• Secure and draw insights from any competitive information available in public domain regarding:
  • New products.
  • Activities.
  • Schemes.
  • Any other developments.

Data based working and communication:

• Use data to drive overall business performance.
• Setting objectives for market visits.
• Reviewing sales associates and PSR performance against plan.
• Reviewing stockiest performance against plan.

Developing and training:

• Train and develop sales associates through required mode of training (e.g. new products, toothbrush assortment, focus on medical stores i.e. PASSION understanding).
• Mentor and empower sales associates to perform well by ensuring that CP benefits are availed by SSMs.
• Acknowledge any issues faced by sales associates in the field and provide support to resolve it.

Meetings:

• Conduct effective monthly and weekly sales associates meetings.

Reporting:

• Compile reports and information as per requirements communicated by AM.

Relationship Building:

• Maintain trust and understanding in working with stockiest and trade in general, especially partner with key wholesalers to drive business.
  • Share success stories and Communicate program to build off-takes.
  • Mutually work towards category growth.
  • Resolve issues, etc.

Experience:

• 2 plus years of work experience in FMCG Companies.

Professional Qualifications & Training:

• Essential: Post Graduate in Business Administration.