Job
Description
As a Senior Marketing Specialist at ContentNinja, you will play a crucial role in developing and executing marketing strategies to engage prospective customers, clients, and internal stakeholders. Your responsibilities will involve leading and guiding cross-functional teams across various departments, managing project timelines, and ensuring creative output aligns with project objectives. You will be expected to develop and pitch campaigns and creative ideas, manage stakeholder expectations, and influence decisions effectively. Your primary focus as a Creative Marketing Strategist will be to deeply understand the clients" business, market landscape, and target audience. By leveraging this understanding, you will generate valuable insights to shape communication strategies that support client objectives and resonate with their audience. It will be essential for you to apply strategic frameworks to build, grow, and sustain brands over time successfully. Key Responsibilities: - Conduct in-depth research on clients" business, competitors, and target audience to develop a comprehensive understanding of the market. - Analyze data, market trends, audience behavior, and consumer psychology to derive actionable insights that inform communication strategies. - Utilize strategy frameworks to create strategies that help in building, growing, and sustaining client brands effectively. - Oversee the end-to-end creative process, ensuring smooth collaboration and high-quality output across design, video, and UX teams. - Apply knowledge of design, video production principles, and UX to guide the creative process and align outputs strategically. - Develop communication strategies based on insights and business goals and translate them into actionable creative concepts. - Shape and maintain a consistent brand narrative that sets the client apart in the market and resonates with the target audience. - Craft engaging campaign stories based on market trends, cultural context, and research insights. - Tailor strategies and creative concepts for various platforms to optimize execution and engagement. - Collaborate with creative and client servicing teams to ensure effective execution of the strategic direction within deadlines. - Present strategies to clients and internal teams, analyze campaign performance, and refine future strategies. - Manage project timelines and budgets effectively, coordinating resources across teams. Pre-requisites: - Strong understanding of B2B buying journeys and key marketing metrics. - Experience with A/B and adaptive testing, as well as marketing technologies for automation and analytics. - Solid grasp of content marketing fundamentals and cross-functional team collaboration. About ContentNinja: ContentNinja is a unique blend of creativity and data-driven decision-making. We are passionate about delivering results and driving strategic growth for our clients. Our team embodies an entrepreneurial spirit, constantly seeking innovative solutions and efficient ways of working. We are storytellers who captivate audiences through a perfect mix of art and science. Our clients are tech-first organizations looking for strategic insights to fuel their growth. They rely on our expertise, industry knowledge, and quick learning abilities to drive their success. To learn more about us, visit: https://contentninja.in/,
