28 Campaign Development Jobs

Job Description: We are seeking a highly motivated and results-driven Product Marketing Executive to join our dynamic team at Zoetic Ayurvedics to help us drive product awareness, sales, and market share. Key Responsibilities: Product Strategy: Develop and execute product marketing strategies and plans to drive product growth, market penetration, and brand visibility. Sales Force Training: Develop and deliver product-specific training programs to the sales force, ensuring that they have a deep understanding of our pharmaceutical products and are well-equipped to communicate the value propositions to healthcare professionals. Market Research: Conduct in-depth market research, competitor analysis, and customer insights to identify opportunities and challenges, and use this information to shape marketing strategies. Campaigns and Promotional Activities: Create compelling, data-driven product marketing campaigns and coordinate promotional events, trade shows, webinars, and other activities to engage with healthcare professionals. Content Creation: Generate high-quality marketing collateral, including sales materials, presentations, brochures, and digital content to support sales efforts. Performance Monitoring: Establish key performance indicators (KPIs) to measure the success of marketing campaigns and make data-driven decisions to optimize future efforts.

Qualifications : Graduate in Any Discipline. Google Ads Certification preferred Experience : 5+ years Key Skills : Google Google Ads, Ppc Campaigns, Keyword Research, AdWords, PPC, Ppc Management, Campaign Development, Google AdWords, Ppc Marketing, Pay Per Click About Role: Lead ROI driven CPC and CPA based, Cost-effective, Google Ads Marketing Campaigns for different Indian and International Clients. Responsibilities : End to end campaign management (From ideation to execution, monitoring, evaluating and optimizing campaign performance to generate results) Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score and other important account metrics Drive campaign optimizations via experiments & new initiatives A/B testing ad formats, copies, bidding strategy, channel-spend-mix and more Campaign Analytics Measure and report performances of all marketing campaigns against goals Research and analyze competitor advertising strategy and tactics Collaborate with internal teams to create landing pages and optimize the user experiences Optimize the ad copy, landing pages for better results Analyse creative performance Budget management Brainstorm new and creative growth strategies in the digital space and then Plan, Execute and Measure experiments and conversion tests Job Qualifications and Skill Sets : Proven 4-6 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC) In-depth knowledge of Google Ads Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics Analytical approach + Data-Driven Thought Process + Optimization mindset The ability to think creatively, own things and work independently in a fast-paced environment A start-up mentality with a bias to action and the ability to flex in a fast-paced environment Competency in Excel and PowerPoint for analysis & presentations Excellent communication skills and problem-solving abilities Previous Experience : Experience in running large scale App Install campaigns Exposure and experience to lead marketing in the Middle East, International Markets SEO On-Page and Off-Page SEO optimization levers Experience with Analytics and Attribution platforms like Branch, CleverTap Experience with Ad-Exchanges like Vserv, Komli, Tyroo, Affle, Resultrix Experience with DSPs like DV-360, In-Mobi, Revx Experience with content platforms like Taboola, Outbrain

We are looking for a highly skilled Digital Marketing Expert with 1 to 5 years of experience to join our team at Vision 360, located in Events / Live Entertainment. The ideal candidate will have a strong background in digital marketing and excellent analytical skills. Roles and Responsibility Develop and implement comprehensive digital marketing strategies to achieve business objectives. Conduct market research and analyze consumer behavior to identify trends and opportunities. Create and manage online content across various platforms to engage target audiences. Collaborate with cross-functional teams to align digital marketing efforts with overall business goals. Monitor and report on key performance indicators to optimize digital marketing campaigns. Stay up-to-date with the latest digital marketing trends and best practices. Job Requirements Proven experience in digital marketing with a focus on campaign development and execution. Strong understanding of social media platforms and their respective audiences. Excellent analytical and problem-solving skills with attention to detail. Ability to work collaboratively in a fast-paced environment. Strong communication and project management skills. Experience with digital marketing tools and software is an asset.

Role & responsibilities Social Media Creatives: Design daily graphics, carousels, memes, testimonials, and quote posts for platforms like Instagram, LinkedIn, Threads, and more. Video Editing (Short-form Focus): Edit engaging reels, influencer videos, and short-form content using trending formats, music, and transitions suited for Instagram & YouTube Shorts. Branding & Visual Identity: Maintain consistency in fonts, color palette, and visual tone across all brand touchpoints. Help evolve brand design style as we scale. Campaign & Product Creatives: Design product launch posts, offer banners, ads, landing page creatives, and email headers tailored to performance goals and audience engagement. Motion Graphics: Add simple animations, transitions, or text overlays to make video content dynamic and professional. Collaborate Across Teams: Work closely with content writers, performance marketers, and product teams to bring campaign ideas and concepts to life visually. Creative Ideation & Trend Spotting: Keep an eye on visual trends, viral video formats, and design inspiration to ensure our content remains fresh and high-performing. Product Demo & Explainer Videos: Edit clips that showcase product usage, features, and testimonials in a clean, concise, and conversion-driven style. Preferred candidate profile Requirements: * 13 years of experience in graphic design and video editing, preferably for D2C or consumer brands. * Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro/After Effects) or equivalent tools like Final Cut Pro, Canva, CapCut. * A strong design sense with attention to detail, typography, layout, and mobile-first visuals. * Portfolio showcasing social media work, videos, and digital campaigns. * Comfortable with fast turnarounds and multitasking on multiple briefs.

Key Responsibilities: Sales Strategy Development: Develop and implement effective sales strategies to meet or exceed company targets and objectives. Lead Generation and Prospecting: Identify and qualify new leads through various channels, including cold calling, networking, digital marketing, and social media. Customer Relationship Management: Build and maintain relationships with existing and potential clients, ensuring high levels of customer satisfaction and loyalty. Sales Presentations and Negotiations: Prepare and deliver compelling sales presentations, negotiate deals, and close sales with both new and existing clients. Market Research and Analysis: Conduct market research to identify new opportunities, trends, and competitors. Analyze customer needs and preferences to inform marketing strategies. Campaign Development and Execution: Collaborate with the marketing team to create and execute promotional campaigns, advertisements, and content across various channels, including social media, email, and traditional media. Content Creation and Management: Assist with the creation of marketing materials, including brochures, product descriptions, website content, and social media posts. Sales Reporting and Metrics Tracking: Track and report on sales performance, marketing campaign effectiveness, and key performance indicators (KPIs). Provide regular updates to management. Brand Development and Promotion: Support brand positioning and ensure consistent messaging across all marketing efforts. Contribute to improving the brand's public image and recognition. Collaboration with Cross-functional Teams: Work closely with the product development, customer service, and sales teams to ensure alignment and smooth execution of sales and marketing initiatives. Salary/Compensation: Competitive salary, with performance-based incentives and commissions (depending on sales achievements). This role is ideal for someone who enjoys a fast-paced, dynamic environment and has a passion for driving growth through both strategic marketing and sales initiatives.

Skill required: Marketing Operations - Hyper Text Markup Language (HTML) Designation: Marketing Platform Auto New Associate Qualifications: Any Graduation Years of Experience: 0 - 1 Year About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will be responsible for working primarily on HTML (Hypertext Markup Language) which is a set of markup symbols or codes inserted in a file intended for display on a World Wide Web browser page. It describes the structure of text-based information in a document by denoting certain text as links, headings, paragraphs and lists as well as to supplement that text with interactive forms, embedded images and other objects--typically for developing web pages. What are we looking for Proficiency in HTML5 and CSS3Strong knowledge and hands-on experience in coding responsive HTML email templates that render consistently across various email clients and devices.Email Design Best PracticesUnderstanding of email design principles, user experience (UX) considerations, and email deliverability best practices.Testing and TroubleshootingExperience in testing emails across different devices and email clients to identify and resolve rendering issues. Attention to DetailA keen eye for detail to ensure accuracy and consistency in coding and email rendering.Marketing Automation platform knowledgeFamiliarity with the SFMC, Adobe builder knowledge including the use of Content Builder, Data Extensions, and AMPscript for personalization etc.JavaScript and AMPscriptKnowledge of JavaScript and AMPscript enables advanced dynamic content personalization and interactivity within emails.Email AutomationFamiliarity with email automation tools and processes, including journey-based emails and triggered campaigns.Graphic DesignBasic graphic design skills to assist in creating visual elements for email templates.SQLUnderstanding of SQL queries to work with dataA/B TestingExperience in setting up and analyzing A/B tests to optimize email campaign performance.AccessibilityAwareness of email accessibility best practices to ensure emails are inclusive and compliant with accessibility standards. Roles and Responsibilities: Campaign Planning and Gathering:Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any).Collaborate with creative teams to ensure the seamless integration of visual elements into HTML templates. HTML Email Template Development:Design and develop HTML email templates (from PSDs) optimized for various email clients, ensuring compatibility and responsiveness across desktop and mobile devices.Implement dynamic content and personalized elements using personalization languages (example AMPscript or SSJS) to create dynamic and personalized email experiences. Email Build Testing:Conduct thorough testing to verify email rendering across different email clients and devices to ensure consistent display and functionality. Email Design Best Practices:Stay up to date with email design best practices, industry trends, and email marketing standards to create visually compelling and effective email campaigns. Troubleshooting and Issue Resolution:Identify and resolve any HTML/CSS-related issues that may arise during email campaign development or execution. Work Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and extemal stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks. Complete all required reports so that accurate numbers are reported to both client and leadership. Qualification Any Graduation

Job Overview: The Influencer Marketing Manager will play a crucial role in developing and executing our influencer marketing strategy. You will be responsible for identifying, building relationships with, and managing influencers to promote our brand and products. Influencer & Meme Page Identification: Research and identify influencers who align with our brand values and target audience. Relationship Building: Establish and maintain strong relationships with influencers through effective communication and collaboration. Campaign Development: Create and execute influencer marketing campaigns that drive brand awareness, engagement, and sales. Content Creation and Curation: Collaborate with influencers to create high-quality content that resonates with our audience. Performance Tracking and Analysis: Monitor and analyze the performance of influencer campaigns to measure ROI and optimize future strategies. Budget Management: Manage the influencer marketing budget effectively and allocate funds to maximize results. Industry Trends: Stay up-to-date with the latest trends and best practices in influencer marketing. ORM: Oversee a team that looks after client ORM (can be interns & execs)

Role: B2B AI Growth Hacker Location: Remote or Hybrid (Americas timezone preferred) Type: Full-Time Were now looking for a smart, scrappy, AI-savvy B2B growth hacker to accelerate awareness, lead gen, and conversion. What You will Do Strategize & Execute Scalable Growth Campaigns Design and run multi-channel acquisition experiments (LinkedIn, email, paid ads, SEO). Drive top-of-funnel awareness and mid-funnel engagement for R&D/ Innovation professionals, Research & Insights professionals and Brand leaders at leading CPG, Pharma & Tech firms in North America. Develop campaign frameworks that are data-driven, agile, and scalable. Leverage AI for Smarter, Faster Growth Lay the foundation for AI-led growth : Identify, evaluate, and implement the right stack of AI tools to power automated, personalized, and scalable lead generation, marketing, and sales outreach across the funnel. Use tools like Clay, Instantly.ai, ChatGPT, Copy.ai, Clearbit , and others to enrich lead lists, generate high-performing copy, and launch campaigns at speed. Build the AI framework for lead gen, marketing, and sales outreach including enrichment workflows, automated sequences, and personalization engines. Implement and manage automation tools like Zapier, HubSpot, Outreach and Apollo to streamline inbound and outbound engagement. Own & Optimize the Funnel Run A/B tests on landing pages, email sequences, LinkedIn content, and lead magnets. Continuously monitor and optimize campaign performance, targeting improved CAC, MQL-to-SQL rate, and pipeline velocity. Workflow Design for Content & Conversion Collaborate with the content and product marketing teams to design workflows that support scalable, AI-assisted content production. Ideate growth loops using case studies, guides, whitepaper and other content for insights & innovation communities. Stay Ahead of the Curve Monitor the evolving landscape of AI tools and workflows, experimenting with emerging technologies that can improve our lead gen and go-to-market efficiency. Recommend and pilot new AI-based tools and automations as part of an ongoing innovation loop within the marketing team. What You Bring- 3-6 years of B2B growth or demand generation experience (agency, SaaS, or Mar-tech preferred). Proven expertise with AI tools to power outreach, copy, and campaign automation. Familiarity with CRM and marketing systems like HubSpot, Salesforce , and outreach tools like Apollo, Lemlist, or Instantly . Track record of building scalable growth workflows and delivering qualified leads. Exceptional project management and execution skills, with strong follow-through. Youre proactive, detail-oriented, and thrive in fast-paced, collaborative environments. Strong analytical mindset with a test-and-learn mentality. Bonus: Experience in Research-tech, Mar-tech, or selling into enterprise CPG companies. What Success Looks Like A predictable pipeline of qualified MQLs in North America. An AI-driven lead generation and outreach engine that runs with minimal manual intervention. Smart workflows and experiments translate into faster pipeline growth and better ROI.

Role Overview Seeking an experienced and passionate General Manager Brand Marketing to lead strategic brand initiatives, oversee end-to-end campaign execution, and drive market impact through powerful storytelling and innovative marketing practices. You will be responsible for enhancing brand equity, managing large-scale integrated campaigns, and steering a high-performing team toward creative and commercial success. Key Responsibilities Brand Strategy & Management Lead brand development and positioning for multiple projects across the portfolio Define brand architecture, personality, and tone to ensure consistency across channels Oversee brand health metrics and continuously optimize strategies based on insights Campaign Development & Execution Conceptualize and lead end-to-end 360 marketing campaigns, from ideation to execution Collaborate with internal stakeholders and external agencies to deliver high-impact results Maintain creative excellence while ensuring commercial relevance Digital & Performance Marketing Oversee digital marketing strategy including paid media, SEO/SEM, content, and social media Leverage digital platforms for lead generation, engagement, and brand amplification Use analytics to optimize performance across channels Media Planning & Budget Management Manage media strategy, buying, and planning across offline and online channels Own the marketing budget and deliver strong ROI through smart allocation and tracking Negotiate with vendors and agencies to ensure cost-effective outcomes Market Research & Consumer Insights Commission and interpret market research to inform strategy and decision-making Stay ahead of market trends, competitor movements, and consumer behaviors Translate insights into actionable plans to drive competitive advantage Leadership & Team Development Build, lead, and mentor a high-performing team of brand, digital, and campaign managers Foster a culture of creativity, accountability, and continuous learning Align team goals with organizational priorities and brand vision Key Skills & Qualifications 14-16 years of marketing experience, with at least 4-6 years in a leadership role Strong foundation in brand management, campaign strategy, and execution Deep understanding of digital marketing, social media, and performance-driven tactics Experience in media planning and budget ownership Proficient in interpreting market research and leveraging consumer insights Exceptional communication, stakeholder management, and storytelling skills Ability to thrive in a fast-paced, high-growth environment Real estate or lifestyle industry experience is a plus (but not mandatory)

Coordinate product promotion for existing / new products. Brand strategy, product & profitability study. Current product performance, need gap analysis . Segment market potential. Market research & study for entering new segments with existing & new products. Leading events as a channel at Shiprocket. To support the brand lead in all activities related to the brand, specifically Compilation of all brand and competitor related information Marketing communication & product planning Handling coordination and holding of events - on-ground branding, partnerships, sponsorship, etc. Skills Required Applicant must have worked in the domain of brand management with understanding of brand positioning and communication development process. Exposure to media planning. Deep knowledge of both plan and executing owned events Sound understanding of media, BTL, and digital is required for the role of evaluation of various proposals. Applicant must be able to conceive a campaign and navigate various agencies to provide an apt solution for the campaign. Applicant should have keen interest to learn and must be adaptable to work around challenging business situations. Experience of B2B SAAS platform is preferred

Key Responsibilities Creative Leadership: Drive the overall creative vision across digital, print, and video campaigns. Ensure brand consistency across all touchpointsinternal and external. Team Building & Management: Recruit, mentor, and manage a team of creatives—designers, writers, editors, and producers. Foster a collaborative, feedback-driven culture that values creativity and accountability. Execution & Oversight: Oversee the end-to-end creative process—from ideation to execution. Manage workflows, timelines, and approvals to ensure timely and high-quality output. Stakeholder Collaboration: Partner with marketing, product, operations, and leadership teams to translate business goals into impactful creative solutions. Present creative strategies and campaign concepts confidently to cross-functional stakeholders. Required Skill Set Proven experience with visual storytelling, branding, and campaign development. Strong portfolio that showcases multi-platform work—print, digital, motion, and video. Proficiency in design tools (Adobe Creative Suite, Figma, etc.) and basic video tools is a plus. Exceptional written and verbal communication skills. Ability to balance creativity with business strategy. Strong project management and multitasking abilities. Experience Required 7+ years in creative roles, with at least 2-3 years in a leadership or lead-level capacity. Prior experience working with or managing cross-functional creative teams. Experience in healthcare, social impact, or consumer-facing brands is an advantage

Handling all on ground outdoor advertising campaigns Coordinate with all vendors or suppliers Maintain data of all assets and adding new media inventory

Senior Copywriter Brand Communication - Chennai : Position: Senior Copywriter Location: Chennai (Full-Time) Experience: 57 Years About the Role: We are hiring a Senior Copywriter to join our Brand & Communication team. The ideal candidate is a creative thinker with proven experience in developing compelling campaigns across various media. Responsibilities: Develop clear, engaging copy for print, digital, film, and outdoor advertising Collaborate with design and strategy teams to conceptualize integrated campaigns Translate marketing briefs into impactful messaging Maintain brand tone across all communication channels Contribute to brainstorming and creative ideation sessions Requirements: 57 years of copywriting experience in advertising or corporate branding teams Strong storytelling and conceptualization abilities Exposure to cross-channel marketing campaigns Excellent command of English (spoken and written) Based in Chennai or willing to relocate

We are hiring "General Manager-Branding" for our International Business at Vadilal Industries Ltd Ahmedabad Gujarat at Corporate office. Position: Senior Position- Branding Department: International Business. Location : Ahmedabad Corporate Office Reports To : CEO Salary: Open for discussion Bond -3 Years The senior branding position will lead the development, execution, and management of the company's brand strategy to enhance market presence and align with corporate objectives. This role requires a strategic thinker with a deep understanding of branding, market trends, and consumer insights. Brand Strategy Development: Create and implement a comprehensive branding strategy that aligns with the company's goals and vision. Market Research: Conduct consumer and market research to identify trends, insights, and opportunities to enhance brand positioning. Creative Direction: Oversee all branding and creative initiatives, ensuring consistency across all platforms, including packaging, advertising, and digital presence. Cross-Functional Collaboration: Work closely with product development, sales, and QC teams to ensure brand alignment in all initiatives. Brand Management: Monitor brand performance metrics and adapt strategies as necessary to drive growth and market share. Campaign Development: Lead the conceptualization and execution of branding campaigns that engage consumers and enhance brand loyalty. Trend Analysis: Stay ahead of industry trends and competitor activities to position the brand effectively in the marketplace. Qualifications: MBA degree in marketing or equivalent is a plus. Minimum 20+ Years of proven experience in brand management, marketing, or related roles, with leadership capabilities, preferably from FMCG industry. Strong understanding of brand strategy, market research, and campaign management. Excellent communication, project management, and creative skills. Candidates from an FMCG food or pharma background would be preferred. Interested candidates can send their resumes to vqthr@vadilalgroup.com.

We are hiring "General Manager-Branding" for our International Business at Vadilal Industries Ltd Ahmedabad Gujarat at Corporate office. Position: Senior Position- Branding Department: International Business. Location : Ahmedabad Corporate Office Reports To : CEO Salary: Open for discussion Bond -3 Years The senior branding position will lead the development, execution, and management of the company's brand strategy to enhance market presence and align with corporate objectives. This role requires a strategic thinker with a deep understanding of branding, market trends, and consumer insights. Brand Strategy Development: Create and implement a comprehensive branding strategy that aligns with the company's goals and vision. Market Research: Conduct consumer and market research to identify trends, insights, and opportunities to enhance brand positioning. Creative Direction: Oversee all branding and creative initiatives, ensuring consistency across all platforms, including packaging, advertising, and digital presence. Cross-Functional Collaboration: Work closely with product development, sales, and QC teams to ensure brand alignment in all initiatives. Brand Management: Monitor brand performance metrics and adapt strategies as necessary to drive growth and market share. Campaign Development: Lead the conceptualization and execution of branding campaigns that engage consumers and enhance brand loyalty. Trend Analysis: Stay ahead of industry trends and competitor activities to position the brand effectively in the marketplace. Qualifications: MBA degree in marketing or equivalent is a plus. Minimum 20+ Years of proven experience in brand management, marketing, or related roles, with leadership capabilities, preferably from FMCG industry. Strong understanding of brand strategy, market research, and campaign management. Excellent communication, project management, and creative skills. Candidates from an FMCG food or pharma background would be preferred. Interested candidates can send their resumes to vqthr@vadilalgroup.com.

Job title: D2C - Assistant Manager - Performance Marketing Work Location: Nariman Point Division/Department: Digital Marketing Reports to: Performance Marketing Manager Essential Duties and Responsibilities: . Managing paid advertising campaigns on Meta platforms like Facebook and Instagram. This includes creating, managing, and optimizing campaigns to achieve specific marketing goals, such as driving traffic, engagement, or conversions. Campaign Development and Execution: Develop and execute ad campaigns on Meta platforms, including setting up campaigns, targeting audiences, and optimizing ad creatives. Audience Targeting and Optimization: Utilize Meta's targeting options to reach the right audience and optimize ad performance through strategies like retargeting and lookalike audiences. Creative Development and Testing: Collaborate with creative teams to develop engaging ad content and conduct A/B testing to optimize ad performance. Performance Analysis and Reporting: Monitor campaign performance, analyze data, and provide insights to improve campaign effectiveness. Stay Updated: Keep abreast of Meta's latest ad platform updates, policies, and algorithm changes. Skills and Qualifications: Experience: Typically requires 2-3 years of experience in managing Meta Ads campaigns. Knowledge: Strong understanding of ad targeting, performance tracking, and creative optimization. Tools: Proficiency with Meta Ads Manager, Facebook Business Manager, and pixel tracking. Analytical Skills: Ability to analyze data, identify trends, and make data-driven decisions. Communication Skills: Ability to collaborate with creative teams and report on campaign performance. About the Group: KIRO beauty is a home grown Clean Beauty brand which is recently launched by the Patni group. With its differentiated packaging, high quality products and clean positioning it intends to cement its place firmly in the mastige segment of Indian beauty. It already has a D2C presence on it won website, with listings on Amazon and Nykaa. KIRO intends to make its products available both online and offline in stores in India and internationally as KIRO believes that potential for Indian beauty internationally is untapped and has a huge potential. Learn more about the brand on www.kirobeauty.com https://instagram.com/kirobeauty?igshid=ca6gwdc8gsie About Patni group With revenues of over USD 1.5 billion, Patni group straddles across IT, Healthcare and e-commerce. The group has formed a Joint Venture with Amazon. JV has been set up to strengthen Amazon customer services in India and to raise the bar of the online shopping experience. The partnership is the next step in Amazons strong ramp up to support their vision of transforming the way India buys and sell. Amazon and Patni group jointly own the companies Frontizo and Appario. AK Patni Group co-founded Patni Computer Systems, Indias 5th largest IT Company with 29 international offices, 21 global delivery centers, over 400 Fortune 1000 companies as Clients and Revenues of over US$ 700 Million. The company was listed on the BSE and the NASDAQ. Along with Patni, the Group also has two other IT Services companies. One is PCS Technology which has been publicly traded on the BSE since 1988. It has more than 4000 people employed and 22 offices across the country. The other company is Kalpavruksh Systems which focuses on providing IT Services to customers in Northern Europe and has offices in Denmark, Sweden, Norway and Germany. Known for being pioneers of the Indian IT story in India, the Patni Group envisioned an opportunity in the India consumption story. Looking at Healthcare as a compulsory consumption the group is focusing its energies in increasing its presence in healthcare. Leveraging IT experience and latest modern medical technologies, Patni Healthcare aims at revolutionizing hassle free healthcare in India. With best doctors, transparent billing system, patient centric designs for personalized and proactive patient care, bed-side tablet check in and check out for patients convenience, the Group aims at providing world class patient care in an ethical and transparent way. CURRAE, its brand for the hospitals, has generated strong momentum by setting up 4 green field Hospitals in just 12 months across 3 formats i.e. ortho-spine, integrated womencare (Gynaec, IVF &; birthing) and eye care. CURRAE has already won the fastest growing Healthcare Brand in Asia by WCRC and Brand Excellence. Group also runs CURRAE Healthtech Fund, India’s leading Sector Fund with 18 investments, focused on backing entrepreneurs disrupting healthcare through technology. Please refer www.curraehealthtech.com for more details.

Campaign Developer Description: The Campaign Developer is responsible for end-to-end technical coding for email campaigns (inclusive of HTML conversion, platform integration, quality assurance, editing, testing, and deployment). This role ensures consistency with brand elements and deliverers a flexible email framework to enable dynamic content. Responsibilities: Solid knowledge of email platform(s) Hand-code HTML files optimized for email Responsive and fluid conversion of Photoshop documents to HTML optimized for email Act as content creation expert for clients and account team(s) Execute simple image editing on provided PSDs Work with pre-existing or client-provided HTML files and make suggestions/updates for coding improvements to enhance the rendering across a wide-range of email clients (Outlook, Gmail, mobile apps, etc.) as needed Integrate email content into email platform(s) for campaign deployment, including CAN-SPAM requirements Coordinate with account team and clients to fulfill email content creation and change requests Consult and troubleshoot on HTML/text mailings, dynamic content personalization, and URL issues Conduct content quality assurance checks to ensure the mailing meets client expectations Recognize opportunities for coding efficiencies (i.e. templates/wireframes) Integrate 3rd party solutions into email content (Liveclicker, LiveIntent, Movable Ink, etc.) Maintain role related and project-specific internal reference documentation Create and modify static landing pages as needed Perform code & creative reviews to optimize emails Follow code & QA best practice. Qualifications: Bachelor's degree ( BTECH ) OR Masters ( MBA ) 1 - 4 years of email or web development experience Advanced knowledge of HTML / CSS for email Intermediate knowledge of responsive & fluid code optimized for email Basic knowledge of XML Excellent attention to detail Demonstrated communication skills.

The Associate Campaign Developer is responsible for end-to-end technical coding for email campaigns (inclusive of HTML conversion, platform integration, quality assurance, editing, testing, and deployment). This role ensures consistency with brand elements and deliverers a flexible email framework to enable dynamic content. Responsibilities: Hand-code HTML files optimized for email Responsive conversion of Photoshop documents to HTML optimized for email Act as content creation expert for clients and account team(s) Execute simple image editing on provided PSDs Work with pre-existing or client-provided HTML files and make suggestions/updates for coding improvements to enhance the rendering across a wide-range of email clients (Outlook, Gmail, mobile apps, etc.) as needed Integrate email content into email platform(s) for campaign deployment, including CAN-SPAM requirements Coordinate with account team and clients to fulfill email content creation and change requests. Consult and troubleshoot on HTML/text mailings, dynamic content personalization, and URL issues Conduct content quality assurance checks to ensure the mailing meets client expectations Follow code & QA best practices Meet scheduled deadlines. Qualifications: 0-2 years of email or web development experience Advanced knowledge of HTML and CSS for email Basic knowledge of responsive code optimized for email Excellent attention to detail Demonstrated communication skills Ability to meet tight deadlines using strong organizational skills Effectively problem solve in individual and in group settings Team player who is comfortable with self-direction Flexibility to work on a variety of tasks Experience with Adobe Dreamweaver and Photoshop Familiarity with Jira or another workflow tool a plus.

Handling and Supervision OOH advertising campaigns Coordinate and Close Deals with Vendors/Suppliers Maintain and Build Media Assets through Tie-Ups On-field Marketing and Campaign Management

Job Title - IMU Brand and Marketing Strategist Senior Manager Management Level :06 Senior Manager Location:NCR Must have skills: Strategic brand planning, content marketing, campaign development, stakeholder management, digital and social media strategy Good to have skills: Social commerce experience, data-driven marketing, performance marketing knowledge Job Summary : We are seeking a Senior Manager Brand and Marketing Strategist to lead and shape strategic marketing initiatives across high-impact industry verticals. This role is ideal for someone passionate about storytelling, digital innovation, and data-informed branding. Youll play a critical role in current and upcoming engagements , helping our clients achieve brand resonance, customer engagement, and commercial outcomes through smart marketing. Roles & Responsibilities: Lead end-to-end brand and content strategy for enterprise-level clients across sectors Drive the strategic vision for marketing campaignsfrom insight generation to execution oversight. Develop data-backed personas, content frameworks, and go-to-market strategies tailored to each client's objectives. Collaborate with creative, digital, performance, and media teams to ensure cohesive campaign integration. Work closely with client stakeholders to understand business objectives and translate them into impactful marketing programs. Contribute to pitch development and business growth through consultative engagement. Stay ahead of market trends, competitive insights, and new technologies including social commerce innovations. Professional & Technical Skills: Proven experience in developing brand positioning, messaging architecture, and integrated campaign strategies. Strong understanding of content marketing ecosystems (owned, earned, and paid media). Skilled in customer journey mapping, content lifecycle planning, and editorial governance. Proficiency in using analytics tools and performance data to refine marketing tactics. Strong storytelling, presentation, and communication skills Experience working in or with digital-first and agile environments Believes in the power of brands Additional Information: NA About Our Company | AccentureQualification Experience: Minimum 12+ year(s) of experience is required Educational Qualification: Masters degree in business administration (MBA) or post graduate degree in management (PGDM) from premier institutes preferred

Experience: 10-20years Job Location and work mode: Pune, Hybrid Sr. Manager _ Pega Lead Decisioning Architect The Decision Strategy Lead with 8-12 yrs of experience participates in the design and development of Always On Marketing (AoM) decision management solutions and decision frameworks. They liaise with Commercial Managers to translate commercial requirements into decisioning solutions. They are responsible for applying the design principles of decision strategies into the solutions, understanding next-best-action and how this improves the customer experience and they create predictive models, generating analytics around customer behaviour, allowing them to prioritise propositions accordingly. Typically reports to the Chapter Lead. Responsibilities Designs, optimizes and matures the Decisioning Framework, including design principles, across multiple product, segment and channel touchpoints, in the context of multiple off-line and real-time data inputs; Translates business briefs, change requests and scenario requirements into omni-channel design briefs and decisioning tool configuration settings; Supports Commercial Managers in formulating decisioning opportunities, including design, training and support and interpreting actuals vs expectations, especially while maturing the processes; Runs simulations of scenarios resulting from suggested changes to the strategy and provides input to the Customer Strategy Group; Assesses requirements and writes briefs for new capabilities to support AoM communication requirements, from a business perspective, including routine and strategic customer data briefs and major enhancements to the decisioning platform; Works closely with relevant teams to ensure delivery of these components, and recommends Decision System Lead involvement where deemed necessary; Holds accountability for the quality of assets implemented by the Decision Strategy Designers; Manages technical environments (in collaboration with Decision System Leads) from an Operations perspective. Skills Always on Marketing CVM Campaign Development & Management Data Flow & Decisioning Modern Marketing Leadership Agile System, Service & Solution Development Architecture & Design

Key Responsibilities Campaign Development and Strategic Planning Lead the planning and implementation of integrated marketing campaigns across multiple APAC markets. Ensure campaigns are aligned with regional strategy and adapted for local market nuances. Oversee the creation of campaign assetsemails, social content, landing pages, digital adswith adherence to brand messaging. Develop content strategies rooted in data insights and market research. Digital Marketing Execution Manage SEO/SEM, email, social media, and digital advertising campaigns across platforms. Work closely with global marketing to implement the latest tools and technologies. Analyze campaign performance using tools like Google Analytics and Adobe Analytics; apply insights to optimize outcomes. Implement A/B testing, personalization, and segmentation to enhance campaign impact. Content Strategy and Development Lead the content creation process, working with internal stakeholders and external agencies. Ensure content is relevant, culturally adapted, and supports regional and local objectives. Provide guidance to local teams on content localization and brand consistency. Local Market Support & Partner Management Act as a strategic liaison between regional and local market teams. Guide the selection of trade/media partners aligned with campaign and brand goals. Oversee local media planning and buying in collaboration with market teams. Performance Monitoring & Reporting Track marketing KPIs and deliver regular reports highlighting performance, insights, and recommendations. Optimize strategies based on data and continuously improve campaign effectiveness. Community Building & Influencer Engagement Oversee content tied to KOL collaborations and community engagement. Develop influencer marketing strategies to drive awareness and build brand credibility. Ensure brand consistency across all materials and engagement channels. Cross-Functional Collaboration Collaborate with regional marketing, clinical, and sales teams to ensure alignment across markets. Maintain strong relationships with external agencies and vendors to ensure timely and high-quality execution. Partner with analytics and product teams for data integration and campaign tracking. Skills, Knowledge & Expertise Required Qualifications Bachelor's degree in Marketing, Communications, Business, or a related field. 810 years of experience in strategic and digital marketing, ideally in a B2B or tech-driven environment. Demonstrated ability to develop and execute integrated marketing campaigns across channels. In-depth knowledge of digital channels including SEO/SEM, paid search, social, email, and marketing automation. Experience with CMS, CRM (Salesforce, HubSpot), and automation tools (Marketo, Pardot). Strong project management and organizational skills with the ability to manage multiple stakeholders and priorities. Proven success guiding local markets on campaign adaptation and partner/media selection. Excellent communication and stakeholder management skills. Preferred Skills Strategic Thinking : Ability to translate insights into effective, regionally tailored marketing strategies. Content Leadership : Strong capability in crafting or overseeing development of localized, high-performing content. Digital Savvy : Deep understanding of emerging marketing platforms and digital trends. Stakeholder Engagement : Demonstrated ability to guide cross-functional teams and external partners to achieve shared goals. Execution Excellence : Proven track record of delivering on-time, on-budget marketing programs in a complex regional setting.

Job description The Associate Marketing Manager of Marketing Excellence APAC will be responsible developing and executing marketing campaigns that drive brand awareness, engagement, and lead generation. This role will focus on strategic planning, digital marketing, content creation, and managing relationships with local market teams to ensure the successful execution of campaigns tailored to regional needs. The ideal candidate will have extensive experience in digital marketing and content strategy, with a strong understanding of local market dynamics, particularly in selecting the right trade and media partners. This role also functions as an account manager, ensuring that campaigns are aligned with APAC marketing strategies and local market objectives. About This Opportunity. In this role, you will. Campaign Development and Strategic Planning. Responsible for selected target segments and leads the design and roll-out of integrated marketing campaigns that support business objectives, drive engagement, and generate leads across multiple APAC markets. Lead strategic planning for regional campaigns, ensuring alignment with the APAC marketing strategy and local market nuances. Oversee the development of digital marketing assets, including email campaigns, social media content, landing pages, and digital ads, ensuring consistency with brand messaging and guidelines. Develop content strategies that resonate with target audiences, leveraging insights from customer data and market research. Digital Marketing Execution. Manage the execution of digital marketing strategies, including SEO/SEM, social media marketing, email marketing, and display advertising. Collaborate with global leads and resources to ensure that APAC campaigns leverage the latest technologies, platforms, and trends. Optimize digital campaigns through continuous performance analysis and refinement, using data from tools such as Google Analytics, Adobe Analytics, and CRM systems. Implement A/B testing, audience segmentation, and personalization strategies to maximize the effectiveness of digital content and campaigns. Content Strategy and Development. Lead assets creation effort by working closely with internal teams and external agencies to produce high-quality, engaging content tailored to specific regional markets and marketing touchpoints. Ensure that all marketing materials are aligned with the company's overall messaging and brand positioning while meeting the needs of local markets. Guide local market teams on content localisation, ensuring that global assets are adapted appropriately for cultural relevance and local customer behaviours. Local Market Support and Partnership Management. Act as the main liaison between the APAC marketing team and local market teams, providing guidance on campaign development, execution, and adaptation to meet regional needs. Advise local market teams on the selection of trade and media partners, ensuring that they align with the brand's target audience and marketing objectives. Collaborate with local markets to adjust APAC campaign strategies for local relevance, while ensuring brand consistency and compliance with regulatory guidelines. Assist in managing media buying and planning processes, ensuring that local markets engage with the most appropriate media outlets for campaign success. Performance Monitoring and Reporting. Track and analyse the performance of marketing campaigns across channels, providing insights to optimize future initiatives. Provide regular reports on key performance indicators (KPIs), highlighting successes, areas for improvement, and actionable insights to both the APAC team and local market teams. Use data-driven insights to refine marketing strategies, ensuring that campaigns remain effective and aligned with business objectives. Cross-Functional Collaboration. Work closely with the global marketing team, regional channel marketing, clinical education and sales teams to ensure cohesive campaign execution across all markets. Collaborate with various stakeholders, product, and analytics teams to ensure seamless data flow, marketing platform optimization, and campaign tracking. Maintain strong relationships with external agencies and vendors to ensure timely and high-quality delivery of campaign assets. In this role, you'll need. Bachelor's Degree in Marketing, Communications, Business, or a related field. 5-7 years of experience in strategic marketing, campaign execution, and digital marketing, preferably in a B2B or tech environment. Proven track record of developing and executing integrated marketing campaigns, with a strong focus on digital and content strategies. Strong understanding of digital marketing channels (e.g., SEO/SEM, email marketing, social media, paid search) and analytics tools (e.g. Google Analytics, Adobe Analytics). Experience working with content management systems (CMS), CRM platforms (e.g. Salesforce, HubSpot), and marketing automation tools (e.g. Marketo, Pardot). Demonstrated ability to work cross-functionally and manage relationships with internal teams, local markets, and external agencies. Experience guiding local markets on media and trade partner selection, ensuring alignment with global marketing objectives. Excellent project management skills, with the ability to manage multiple campaigns and stakeholders in a fast-paced environment. Desired Skills Strategic Thinking Ability to develop data-driven marketing strategies that align with both global and regional objectives. Content Expertise Experience in content creation and adaptation for different markets, ensuring relevance and cultural fit. Digital Savvy Deep understanding of digital marketing tools and trends, with the ability to optimize campaigns for maximum impact. Stakeholder Management Proven ability to build strong relationships with local market teams and external partners, providing guidance and support for campaign success. Project Management Strong organizational skills, with a focus on delivering campaigns on time and within budget. This role supports the Associate Director by driving the development and execution of strategic campaigns, with a focus on digital marketing, content, and local market partnerships. It combines strategic marketing expertise with practical execution skills to ensure success across diverse markets in the APAC region.

Job Overview We are looking for a Creative Strategist who excels in both ideation and execution. This role requires a strategic thinker with a strong creative mindset, capable of translating brand objectives into compelling campaigns while ensuring flawless execution. Roles and Responsibilities : - Develop & Implement Copy Strategies - Align content with marketing goals and brand voice across digital platforms. - Content Creation - Craft compelling copy for websites, social media, emails, ads, and more. - Campaign Ideation - Collaborate with teams to develop innovative digital content. - Client Engagement - Tailor content to client needs, audience insights, and brand identity. - SEO Optimization - Integrate keywords and best practices for search visibility. - Performance Tracking - Analyze content effectiveness and refine strategies. - Team Leadership - Mentor junior writers and foster creative growth. - Project Management - Oversee multiple projects, ensuring timely, high-quality delivery. Required Skills - Creative Strategy & Campaign Development - Copywriting & Storytelling - Brand Positioning & Identity Development - Graphic Design & Visual Direction - Video Production & Content Creation - Social Media & Digital Marketing Trends - Project & Team Management - Market Research & Consumer Insights - Presentation & Public Speaking

Role: In this role, you will be responsible for developing and executing Digital Marketing Campaigns across Social and Google to enhance our brand presence, drive traffic, and increase customer engagement across various digital channels. You will work closely with the marketing, content, and product teams to design and implement effective campaigns that align with our business goals. Key Responsibilities: Campaign Development: Plan, create, and execute end-to-end digital marketing campaigns across channels such as Google Ads, Facebook, Instagram, LinkedIn for both India and International markets SEM Strategy: Lead SEM initiatives to improve organic search rankings, and manage campaigns to drive paid traffic and conversions. Work on building creatives that are channel appropriate with the Brand team for the requisite collection Social Media Management: Manage and grow VIRGIOs presence on social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), including content scheduling, community engagement, and performance analysis. Analytics & Reporting: Monitor key performance metrics (KPIs) for all digital marketing campaigns. Provide regular reports on campaign performance, audience insights, and ROI to stakeholders. Budget Management: Manage the digital marketing budget, optimizing spending to maximize results and meet growth targets.