Posted:2 days ago| Platform: Linkedin logo

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Job Type

Full Time

Job Description

About GenY:

GenY Medium is in the business of managing perceptions of brands – online. Our team combines the three essential skills to excel at social media marketing:

  1. Consumer understanding, 2. Content Marketing and 3. Technology expertise

Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing – and fast! Read more about the company at http://www.genymedium.com/


Job Summary

Senior Copywriter


Key Responsibilities

  • Write, edit, and oversee content across digital formats: social media, performance marketing (Google, Meta ads), websites, landing pages, emailers, video scripts, blogs, and more.
  • Translate creative briefs into sharp, engaging, and conversion-driven copy.
  • Collaborate with design and strategy teams to conceptualize campaign ideas that align with client goals.
  • Maintain brand voice consistency across multiple clients and platforms.
  • Contribute to pitches and brainstorming sessions with creative ideas and campaign concepts.
  • Review and mentor junior writers, providing constructive feedback.
  • Stay updated on digital trends, consumer behavior, platform-specific nuances, and best practices.
  • Liaise with client servicing teams to understand client expectations and deliver quality content on schedule.


Knowledge / Skill Set Required

  • Strong grasp of digital marketing concepts including performance marketing, social media content strategies, and user journeys.
  • Excellent command of English—grammar, style, clarity, and storytelling.
  • A knack for writing high-impact headlines, CTAs, and crisp ad copy.
  • Experience writing for multiple digital formats: display ads, carousel posts, Instagram reels, banners, blogs, emailers, etc.
  • Ability to adapt tone and messaging for different brands and audiences.
  • A portfolio that demonstrates versatility and creativity in digital copywriting.


Education:

Experience:

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