Copywriter

Requirements:
2-3 years of experience in copywriting or content creation, preferably within a creative agency, brand marketing, or digital environment.Exceptional writing, editing, and storytelling skills across formats, with a keen eye for detail and tone.Proficiency in handling multiple projects simultaneously while effectively collaborating with cross-functional teams.Familiarity with SEO tools, content performance metrics, and optimizing copy for digital platforms.Bachelors degree in English, Journalism, Communications, Marketing, or a related field.

Responsibilities:
Develop engaging and brand-aligned copy across all content formats, including website pages, campaign scripts, blogs, social media, emailers, and more.Conceptualize and write full-fledged creative campaigns, collaborating closely with design, marketing, and strategy teams.Ideate and write structured narratives for micro-series and branded storytelling formats, ensuring a clear beginning, middle, and end with emotional resonance.Craft copy that informs, inspires, and converts, maintaining the balance between brand voice, business objectives, and audience expectations.Guide and mentor junior writers through constructive feedback, and ensure consistency in tone, messaging, and quality across deliverables.Participate in brainstorming sessions to contribute fresh ideas and creative inputs for content strategies and marketing campaigns.Own content creation for high-impact marketing initiatives such as brand campaigns, product launches, integrated media rollouts, and pitch presentations.Implement SEO best practices effectively across long-form and short-form content to enhance search visibility and discoverability.Edit, proofread, and refine all outgoing content to maintain grammatical accuracy, clarity, and cohesion.Stay updated on evolving content formats, consumer behavior, and digital trends to fine-tune content approaches and messaging strategies.