Copy writer

aCompany Description

Recharge Trend Setter is an IT and advertising agency based in India with over 23 years of experience in driving brand success globally. Specializing in integrated ATL and BTL solutions across digital, social, and traditional media platforms, we offer services such as digital marketing & advertising, creative services, and website/mobile app development. With offices in Indore, Delhi, and Mumbai, we serve clients worldwide with innovative solutions tailored to elevate brands and drive digital transformation.

Role Description

This is a full-time on-site role for a Copywriter located in Indore at Recharge Trend Setter. The Copywriter will be responsible for generating creative copy for press releases, communication materials, marketing campaigns, and other promotional content. Additionally, the Copywriter will be involved in proofreading and ensuring the accuracy and effectiveness of all written communications.

Qualifications

• Writing and Communication skills
• Experience in Press Releases and Marketing
• Proofreading abilities
• Excellent attention to detail
• Ability to work collaboratively in a team environment
• Bachelor's degree in English, Marketing, Communications, or related field

Job Title: Copywriter

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About Recharge Studio

We are an integrated advertising and BTL activation agency with a strong footprint in rural and agri-brand campaigns. At Recharge Studio, we don’t just market products – we tell stories that resonate, especially for India’s growing agricultural sector. Join us in shaping campaigns that leave a real-world impact.

Role Overview

Creative Copywriter

Key Responsibilities

·        Ideate and conceptualize unique campaign ideas, themes, and storytelling frameworks for agriculture-focused B2B clients.

·        Develop creative copy for BTL activations including stall branding, brochures, flyers, hoardings, product demo scripts, rural events, and exhibitions.

·        Write compelling taglines, slogans, scripts, and content for both rural and urban audiences.

·        Collaborate closely with the design, strategy, and client servicing teams to shape cohesive campaigns.

·        Interpret client briefs with an insightful and strategic lens, proposing out-of-the-box ideas aligned with brand tone.

·        Create engaging, audience-centric copy for ATL, BTL, and digital platforms.

·        Maintain consistency in brand voice and messaging across campaigns.

·        Work on storytelling for case studies, success stories, and concept notes.

Who You Are

·        A creative soul who can turn everyday agricultural insights into captivating narratives.

·        A storyteller who understands the pulse of rural India and B2B decision-makers.

·        A team player who can collaborate, brainstorm, and challenge ideas constructively.

·        A grammar-conscious writer with a flair for original thought and visual thinking.

Skills & Requirements

·        Bachelor's/Master’s degree in Mass Communication, Advertising, Literature, or related fields.

·        2+ years of copywriting experience in an ad agency or BTL creative environment.

·        Proven experience in agriculture or rural communication projects is a major plus.

·        Strong portfolio showcasing creative campaigns, especially for B2B or rural brands.

·        Command over Hindi and English (knowing local dialects is a bonus).

·        Strong research skills and the ability to simplify technical/agri content into human stories.

Nice-to-Have

·        Experience writing for video scripts, AVs, or experiential marketing setups.

·        Understanding of farmer psychology, rural audience behavior, and agri-product positioning.

·        Passion for storytelling with a purpose.