Posted:1 month ago|
Platform:
Remote
Full Time
Key Responsibilities: ● Write ad copies for marketing campaigns (static, video, carousels, etc.) ● Craft headlines, descriptions, & scripts that hook attention in 1-3 seconds. ● Collaborate with design/video teams to align copy with creative direction. ● Perform A/B testing on copies and iterate based on performance data. ● Translate creative briefs & product USPs into clear & quirky content. ● Analyze ad metrics and adjust copy strategies to improve ROAS and CTR. Must-Have Skills: ● Quirky & punchy writing style– quick, memorable, emotionally resonant. ● Succinct writing ability– say more with fewer words. ● Open to experimentation– test, fail, learn, iterate fast. ● Strong grasp of buyer psychology and marketing funnels. ● Ability to collaborate with performance marketing and creative teams. ● Understanding of A/B testing and how copy impacts ad performance. Preferred Qualifications: ● 0 - 1 year of experience in copywriting, advertising, or digital content. ● Prior experience writing content for brands or paid social campaigns. ● Knowledge of SEO is a plus, but not mandatory for this role. ● Familiarity with tools like ChatGPT, Grammarly, Google Sheets. Nice to Have: ● Basic scripting for video ads and reels. ● Basic math & analytical skills – understand ROAS, CTR, CVR, etc. ● Familiarity with ad platforms like Meta Ads Manager, Google Ads, etc. ● Experience working with performance creative agencies. ● Understanding of audience segmentation and tone personalization.
Growthlabs Innovators Private Limited
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