Content Writer – Lead Generation Focus

Job Description:

We are seeking a strategic Marketing Content Writer to create compelling newsletters, blogs, and longform content aimed at driving lead generation. This role will focus on producing targeted content that
aligns with business objectives, resonates with key audiences, and converts leads effectively.

Key Responsibilities:

• Newsletter Writing: Develop monthly newsletters with strategic CTAs aimed at boosting
  conversions and nurturing leads. ( Slow/fast/triggered)
• Blog Writing: Craft SEO-optimized, long-form content (1,500 – 2,500 words) focused on industry
  trends, customer pain points, and solution-driven topics.
• Lead Generation Content: Create targeted content assets (eBooks, case studies) to capture
  leads and support sales funnel initiatives.
• Performance Tracking: Monitor content performance using key metrics (open rates, conversion
  rates, traffic) to refine strategy and content approach.
• Content Strategy Alignment: Collaborate with sales and marketing teams to align content
  themes with lead generation goals and targeted buyer personas.
• Content Repurposing: Adapt existing content into various formats (social media posts, landing
  pages) to maximize reach and impact.

Qualifications:

• 4+ years in content writing with a focus on lead generation.
• Proven track record of driving lead generation through content.
• Strong writing, editing, and SEO skills.
• Experience with email marketing and analytics tools (e.g., HubSpot, Google Analytics).
• Ability to adapt messaging for different formats and audience segments.
• Strong communication and interpersonal skills.

Preferred Skills:

• Basic knowledge of CRM platforms (HubSpot, Salesforce, etc.)
• Experience working with paid campaign content (Google Ads, LinkedIn Ads)
• A portfolio with examples of high-performing content

Location: Mohali

Equal Employment Opportunist:

TMotions is deeply committed to promoting diversity, advancing equity and fostering a culture of
inclusion. Therefore, we invite applications from marginalized and equity-seeking groups. Individuals seeking employment at TMotions are considered without regards to race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status.