Content Writer & Content Strategist

Company Description

Eaton Business School (EBS), part of Westford Education Group, offers globally recognized certifications and educational programs to working executives around the world. EBS provides a learning platform where learners from diverse backgrounds can interact with industry-experienced faculty and professionals, enabling them to stay updated with real-world trends. Through strategic partnerships with accredited Universities and awarding Bodies in the UK and Europe, EBS offers flexible, affordable DBA/MBA/Diploma programs via its state-of-the-art Learning Management System.

Role Description

This is a full-time hybrid role for a Content Writer & Content Strategist at Eaton Business School. The Content Writer & Content Strategist will be responsible for creating web content, developing content strategies, conducting research, writing, proofreading, and ensuring high-quality content delivery.

Requirements

• Excellent communication and collaborative skills
• Bachelor's degree in related field
• Experience for 2 - 4 years with the relevant field.
• Strong attention to detail and ability to meet deadlines
• Develop high-quality, engaging, and brand-aligned content for social media, websites, blogs, brochures, and emailers.
• Content revamp initiative across all internal and external communication touchpoints, including marketing collaterals and campaigns.
• Work close with with design and marketing teams to ideate and execute content for ongoing campaigns and promotions.
• Create compelling storytelling formats that resonate with our target audience across different platforms.
• Ensure consistency in voice, tone, and messaging across all platforms and mediums.
• Develop campaign-specific content that drives brand awareness, PR value, and audience engagement.