Content and Copy Strategist - D2C (Writer)

2 - 5 years

0 Lacs

Posted:2 days ago| Platform: Linkedin logo

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Work Mode

Remote

Job Type

Full Time

Job Description

Job Description:


Location: West Delhi

Work Setup: Work from Office (Mon–Fri), Work from Home & Half Day (Sat)

Timings: 10:00 AM – 7:00 PM

Employment Type: Full-Time

Full Time Role


Key Responsibilities:


Creative & Brand Copywriting:


- Write on-brand, culturally aware Instagram captions, storylines, and campaign messages


- Create influencer scripts for product reviews, demos, and UGC briefs


- Develop elevated and SEO-friendly website content, including product descriptions, homepages, and landing pages


- Craft luxury-forward brand stories, taglines, and campaign narratives


Performance & Retention Copy:


- Write performance-optimized ad copy, captions, and scroll-stopping hooks for Meta and Google


- Develop persuasive email content for flows and campaigns (welcome, drops, offers, loyalty)


- Craft conversational, high-converting WhatsApp messages for key moments


- Collaborate on A/B tests for subject lines, hooks, and CTAs to optimize results


Content for Growth Channels:


- Write and manage product listings and branded content for marketplace platforms (e.g., Nykaa, Amazon, Myntra, etc.)


- Develop polished PR copy: brand bios, press releases, editorials, and media kits


- Create thought-led LinkedIn content and brand articles/blogs to drive engagement and authority


- Align tone and structure across all long-form and professional-facing content


Cross-Functional Collaboration:


- Work closely with creative, influencer, growth, PR, and marketplace teams to ensure tone and messaging consistency


- Participate in content planning sessions and campaign brainstorming


- Maintain and evolve a luxury brand tone across every medium


Qualifications:


- 2-5 years of experience in copywriting, content, or brand storytelling (luxury, D2C, beauty, fragrance, or fashion preferred)


- Experience writing for social, paid media, e-commerce, email, and marketplace platforms


- A sharp sense of tone, voice, and emotional nuance especially in premium/luxury contexts


- Strong understanding of performance metrics, A/B testing, and customer journeys

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