Posted:2 days ago|
Platform:
Remote
Full Time
Job Description:
Location: West Delhi
Work Setup: Work from Office (Mon–Fri), Work from Home & Half Day (Sat)
Timings: 10:00 AM – 7:00 PM
Employment Type: Full-Time
Full Time Role
- Write on-brand, culturally aware Instagram captions, storylines, and campaign messages
- Create influencer scripts for product reviews, demos, and UGC briefs
- Develop elevated and SEO-friendly website content, including product descriptions, homepages, and landing pages
- Craft luxury-forward brand stories, taglines, and campaign narratives
- Write performance-optimized ad copy, captions, and scroll-stopping hooks for Meta and Google
- Develop persuasive email content for flows and campaigns (welcome, drops, offers, loyalty)
- Craft conversational, high-converting WhatsApp messages for key moments
- Collaborate on A/B tests for subject lines, hooks, and CTAs to optimize results
- Write and manage product listings and branded content for marketplace platforms (e.g., Nykaa, Amazon, Myntra, etc.)
- Develop polished PR copy: brand bios, press releases, editorials, and media kits
- Create thought-led LinkedIn content and brand articles/blogs to drive engagement and authority
- Align tone and structure across all long-form and professional-facing content
- Work closely with creative, influencer, growth, PR, and marketplace teams to ensure tone and messaging consistency
- Participate in content planning sessions and campaign brainstorming
- Maintain and evolve a luxury brand tone across every medium
- 2-5 years of experience in copywriting, content, or brand storytelling (luxury, D2C, beauty, fragrance, or fashion preferred)
- Experience writing for social, paid media, e-commerce, email, and marketplace platforms
- A sharp sense of tone, voice, and emotional nuance especially in premium/luxury contexts
- Strong understanding of performance metrics, A/B testing, and customer journeys
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