Campaign Manager - CVM Support

Campaign Manager (Agency Channel ) Location Independent role based in HeadOffice. Requires travelling to various branches across the country

Key Responsibilities Agency Channel Campaign Strategy & Execution: o Develop and execute sales-boosting cross sell campaigns tailored for the Agency channel,driving agent productivity and premium growth through cross sell in line withmonthly and quarterly channel objectives o Design data-driveninitiatives to enhance new agentproductivity, customer retention campaigns through cross sell and explore newcross-sell opportunities o Align campaignswith field sales teams, ensuring seamless execution and adoption at branch andagent levels

Sales Performance & Growth Initiatives: o Work closely withregional and zonal sales heads to drive key performance metrics o Identify saleschallenges and create tactical interventions to improve agent engagement andbusiness outcomes o Track and optimizecampaigns based on business targets, agent productivity, and revenue impact Stakeholder & Field Engagement: o Partner with agencysales teams, training, and product teams to drive frontline enablement andcampaign effectiveness o Engage with branchleadership to execute localized sales strategies and ensure fieldparticipation in campaigns o Ensure alignmentwith digital, IT, and analytics teams for smooth execution oftech-enabled campaigns

Process Optimization & Campaign Automation: o Leverage CRM, salesenablement tools, and automation platforms to optimize campaign execution o Create structuredSOPs to streamline campaign rollout and tracking mechanisms o Implement bestpractices for agent engagement, incentive campaigns, and digital adoption

Experience Required 7-12 years in life insurance, with strong exposureto Agency sales, sales strategy and frontline campaign execution

Key Skills

Agency Channel Expertise Deep understanding of agent activation, retention and sales performance levers through cross sell

Sales & Business Acumen Ability to drive revenue growth through targeted interventions and strategic execution

Campaign Planning & Execution Proven track record in executing high-impact, data-driven campaigns at field level

Stakeholder Management Strong collaboration with frontline sales, marketing, product, and training teams

Tech & Digital Savvy Exposure to CRM tools, campaign automation, and data-driven decision-making

Qualifications - Graduate MBA