Campaign Manager Adtech ( Only CPA/CPI/CPR focus)

What We need from Your End:

Campaign Optimization (CPA, CPI, CPR):

• Monitor campaign performance against key metrics (CPA: Cost Per Acquisition, CPI: Cost Per Install, CPR: Cost Per Registration).
• Analyze data to identify trends, opportunities, and areas for improvement.
• Implement A/B tests on creatives, landing pages, and targeting to improve conversion rates.
• Adjust bids, budgets, and targeting parameters to maximize ROI and achieve campaign goals.
• Utilize analytics tools to track user behavior and optimize the conversion funnel.

Publisher Management:

• Identify, onboard, and manage relationships with publishers and media partners.
• Negotiate rates and terms with publishers to ensure cost-effective media buying.
• Monitor publisher performance and ensure compliance with campaign guidelines.
• Foster strong, long-term relationships with key partners.
• Resolve any issues or discrepancies with publishers efficiently.

Campaign Management:

• Plan, execute, and oversee digital advertising campaigns from inception to completion.
• Define campaign objectives, target audiences, and key performance indicators (KPIs).
• Allocate and manage campaign budgets effectively.
• Coordinate with creative and content teams to ensure timely delivery of assets.
• Generate regular performance reports and present insights to stakeholders.
• Stay updated on industry trends, competitor activities, and new advertising technologies.

Possess a strong background and understanding of adtech platforms and ecosystems.

Location: Gurgaon