Business Manager

Manager

Your core responsibilities will include:

• Understanding the category and brand objectives

  for the year.

• Adopting the Wavemaker way of working

  for brand media requirements and planning.

• Independently working on media briefs

  .
• Having a

  complete understanding of the portfolio

  and its requirements.
• Initiating and delivering at least

  two strategic projects

  in integrated planning.

• Leading media discussions

  with the client.
• Working on and

  presenting a 360-degree media approach

  .

Additional Responsibilities

• Build and foster client relationships

  by taking charge of their media requirements from strategy and planning through to final implementation.

• Provide media plans across all mediums

  after mining media briefs and conducting data analysis.
• Deliver

  insights-led solutions

  for brand problems using

  Provocative Planning

  and other media tools.

• Generate innovative ideas

  and lay down communication approaches to achieve innovations across all mediums.
• Maintain a focus on

  quality output

  , consistent performance, professional conduct, a sense of ownership, and integrity.

Skills and Experience

• Understanding of integrated Online and Offline media planning

  , campaign management, and data analysis.
• Experience with

  Media Research Tools

  such as Comscore, GWI, and BARC.
• Experience working on

  Google and Facebook platforms

  .
• Ability to

  plan and manage all digital marketing

  (trackers, communication, social media, and display advertising campaigns).

• Minimum 4-5 years of work experience

  , preferably in media planning and digital marketing.

• Strong business, marketing, and consumer understanding

  .

• Keeping abreast of current industry thinking

  in communication and media.

• Strategic innovation and creativity skills

  , with excellent presentation skills.

• Strong analytical skills

  , both qualitative and quantitative.

• In-depth knowledge of media tools and techniques/processes

  .

• Understanding of all media channels

  (including digital) and the ability to develop simple, actionable ideas into effective strategies.
• A

  team player with a positive attitude

  .

• Excellent communication skills

  .