Business Analytics Manager

Job Description

Job Role: Drive analytics for India Bus Category to identify areas of growth, scope of improvement in terms of top of the funnel and Conversion Run analytics on Customer cohorts , Shopper/ Conversion related bottlenecks and come up with recommendation to accelerate growth Develop and maintain monthly / weekly / daily reports/dashboards to provide understanding on Market Share , Customer Acquisition & Repeat user behaviour Drive Sales Promotion campaigns / Customer Rewards planning for customer acquisition, reactivation or retention improvement Track key business KPIs (Actual vs Target) and highlight key areas of improvement Conduct RCA & facilitate strategic decision-making by identifying trends and patterns Collaborate with stakeholders ( Product / Data Science) to prepare data sets while performing RCAs Coordinate with the product team in feature development, testing and execution for Ancillary Revenue Products. Show more Show less