Brand Management Manager (Social Media)

Job Requirements

Job Title: Social Media Manager

Experience: 5-6 Years

Team: Brand Marketing

Reports to: Brand Communications Lead

Have you debated whether ‘mob wife aesthetic’ will outlive ‘clean girl era’? Can a sneaker collab break culture? Is cringe the new cool?

If you’ve got opinions about these, we want to hear them. We’re looking for a creative, trend-savvy Social Media Manager who lives and breathes fashion, youth culture and all things digital! If you’ve got experience crafting great content, working with influencers, and executing killer social strategies, you’re at the right place. This isn’t just another social media job – it’s your chance to be a part of shaping and growing the next big thing in fashion, building an epic community, and staying ahead of the trends.

What You’ll Be Doing:

Social Media Strategy & Execution

• Develop a bold, platform-specific social media strategy—deeply rooted in the overarching brand vision—that fuels brand love, drives meaningful engagement, and positions Fastrack at the forefront of youth culture and conversation
• Plan and manage social media content across platforms like Instagram, YouTube
• Collaborate with internal teams to align social with overall brand campaigns and product drops

Content Creation & Planning

• Develop monthly content calendar based on brand priorities and cultural trends
• Create fun, share-worthy, and platform-specific content that connects with the youth
• Sniff out what’s next in fashion, internet culture, and youth trends before they blow up
• Have a strong POV and the instinct to ride moments or shape them

Influencer Marketing & Creator Collabs

• Identify and onboard creators who match our vibe and values
• Create a bank of creators and spark long term relationships with core fashion creators
• Ensure benchmarks on cpv/cps are met with every creator initiative
• Co-create content and campaigns that feel authentic, trend-forward, and community-driven

Community Engagement & Brand Advocacy

• Build a strong engaged community of brand believers and scale it to 1 mn followers by FY27 on Instagram
• Manage initiatives like a youth ambassador program - and scale it as a powerful voice of the brand

Analytics & Optimization

• Track platform and content performance regularly using social media tools
• Use insights to tweak content, improve strategy, and double down on what’s working

Work Experience

Experience:

• 5–7 years of experience in social media management, content creation, and influencer marketing - ideally in youth, fashion, or lifestyle brands.
• Deep understanding of social platforms and their algorithms (Instagram, YouTube Shorts, Snap, etc.)
• Strong storytelling and visual communication skills
• Experience leading influencer campaigns and working with content creators
• Proficiency in using analytics tools and turning data into strategy
• Ability to balance creativity with business outcomes
• Bonus: Comfortable in front of the camera or with live social content

Education: A degree in Marketing, Communications, Fashion, or a related field is preferred.