Marketing Manager-Retail Marketing (W&W)

Job Description

Job Description (JD) for the role of Marketing Manager-Retail Marketing (LFS), Watches & Wearables at Titan Company: Job Title: Marketing Manager-Retail Marketing (LFS) Function: Sales Business Unit: Watches & Wearables Reporting to: Head LFS, W&W Location: Bangalore Role Summary: The Marketing Manager-Retail Marketing (LFS) will be responsible for planning and executing retail marketing activities for Large Format Stores (LFS), spanning both digital and offline channels. The role requires a customer-first mind-set, strong vendor management, and cross-functional collaboration to drive footfalls and enhance store performance through impactful BTL campaigns, promotions, and digital outreach. Key Responsibilities: Retail Marketing Strategy & Planning Contribute to the annual retail-marketing calendar aligned with brand and business goals. Plan and propose marketing schemes to boost walk-ins at underperforming or strategic locations. Devise store-specific activations for new launches, anniversaries, and renovations. Execution & Implementation Ensure timely and effective rollout of Signage-On-Hand (SOH) across regions. Support crisis-related retail initiatives and ensure continuity in marketing communication. Measure campaign performance and support continuous improvements. Digital Marketing Adapt creative assets and execute campaigns across LFS-relevant digital channels, including e-commerce platforms and social media. Track ROI, visibility, and pay out metrics. Collaborate on Omni-channel activities and feature campaigns across brand touchpoints (FB, Twitter, etc.). Vendor & Agency Management Identify and on-board vendors and agencies with long-term potential. Ensure timely, high-quality creative and execution support from partners. Manage SLAs and ensure deliverables match business intent. Store Support Operations Coordinate the procurement and distribution of branding material, carry bags, toolkits, etc. Address ad hoc requests to enhance brand visibility and in-store branding quality. Key Interfaces: External Marketing Agencies Digital Partners Vendors & Service Providers Key Channel Partners Internal Regional Sales Teams Brand/Marketing Teams Store Operations Support Functions Required Skills & Experience: Education Graduate (Masters Degree in Marketing preferred) Experience 35 years of experience in retail or brand marketing, preferably in lifestyle, fashion, or consumer electronics sectors. Technical Skills Proficiency in MS Excel and PowerPoint Strong understanding of retail and digital marketing concepts Familiarity with digital tools and reporting (Google Ads, Social Platforms, Analytics) Behavioural Competencies Customer Centricity Strong Networking & Interpersonal Skills Effective Communication & Influencing Abilities Attention to Detail and Crisis Management Key Performance Indicators (KPIs): Increase in new and repeat customers ROI and effectiveness of marketing campaigns Adherence to timelines and budgets Customer satisfaction and engagement scores Brand visibility and recall in LFS channel