Audience Syndication Specialist

Key Responsibilities:

• Understand the fundamental for creating 1P and 3P audiences as defined by media strategies and supporting tactics.
• Document audience components in the audience tracker, including:
  • Audience name
  • Audience size
  • Platform syndication
  • Frequency of syndication
• Monitor ZMP (Zeta Marketing Platform) to ensure proper audience syndication.
• Syndicate audiences** to digital platforms and ensure they align with campaign strategies.
• Communicate with media team members (programmatic, social, and search) when appropriate, including:
  • Audience name
  • Date of syndication
• Ensure audience syndication happens as planned, making necessary extensions if required.
• Conclude audience syndication by stopping syndication when it is no longer needed.
• QA and troubleshoot audience errors, addressing issues promptly to minimize disruptions.
• Input and update tickets, including escalations as necessary.
• Collaborate with media leads to address questions and provide clarity on audience syndication.
• Perform manual updates for Bing syndication when contracts include this requirement.

Required Skills & Qualifications:

• Strong project management and communication skills
• Excellent written and verbal communication skills
• Experience in digital marketing with familiarity with programmatic, social, and search platforms.
• Excellent troubleshooting and communication skills.
• Ability to manage multiple tasks in a fast-paced environment.
• Flexible and adaptable to changing circumstances
• Skilled in Microsoft Excel