Audience Syndication Specialist

3 - 6 years

9 - 13 Lacs

Posted:4 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Key Responsibilities:

  • Understand the fundamental for creating 1P and 3P audiences as defined by media strategies and supporting tactics.
  • Document audience components in the audience tracker, including:
    • Audience name
    • Audience size
    • Platform syndication
    • Frequency of syndication
  • Monitor ZMP (Zeta Marketing Platform) to ensure proper audience syndication.
  • Syndicate audiences** to digital platforms and ensure they align with campaign strategies.
  • Communicate with media team members (programmatic, social, and search) when appropriate, including:
    • Audience name
    • Date of syndication
  • Ensure audience syndication happens as planned, making necessary extensions if required.
  • Conclude audience syndication by stopping syndication when it is no longer needed.
  • QA and troubleshoot audience errors, addressing issues promptly to minimize disruptions.
  • Input and update tickets, including escalations as necessary.
  • Collaborate with media leads to address questions and provide clarity on audience syndication.
  • Perform manual updates for Bing syndication when contracts include this requirement.

Required Skills & Qualifications:

  • Strong project management and communication skills
  • Excellent written and verbal communication skills
  • Experience in digital marketing with familiarity with programmatic, social, and search platforms.
  • Excellent troubleshooting and communication skills.
  • Ability to manage multiple tasks in a fast-paced environment.
  • Flexible and adaptable to changing circumstances
  • Skilled in Microsoft Excel

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Abu Dhabi Amsterdam

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