Google Analytics 4 Implementation Specialist

Job Title : Google Analytics 4 Tagging & Implementation

Job Description: We are seeking a skilled Google Analytics 4 Implementation Specialist to join our team. In this role, you will be responsible for implementing Google Analytics 4 using Google Tag Manager across our digital platforms. Your primary objective will be to ensure accurate tracking, reporting, and data governance in alignment with business objectives.

Responsibilities:

• • Collaborate with stakeholders to understand business requirements and translate them into technical specifications for Google Analytics 4 implementation.
• • Implement Google Analytics 4 solution using Google Tag Manager, ensuring best practices and maintaining data integrity.
• • Configure and deploy tags, triggers, and variables to capture and track user interactions and behaviors on websites and applications.
• • Conduct thorough testing and debugging of Google Analytics implementations to ensure accurate data collection and reporting.
• • Work closely with developers, marketers, and other cross-functional teams to optimize data collection strategies and enhance reporting capabilities.
• • Provide support and troubleshooting for Google Analytics implementations and resolve any issues related to data discrepancies or tracking errors.
• • Stay current with industry trends and Google Analytics updates to continually improve implementation processes and methodologies.

Qualification & Requirements:

• • year of proven experience in Google Analytics implementation using Google Tag Manager .
• • Strong proficiency in JavaScript, HTML, and CSS for custom code implementation and troubleshooting.
• • Familiarity with data layer concepts and best practices for data collection across digital platforms.
• • Experience with tag management systems and tools, preferably Google Tag Manager.
• • Solid understanding of digital analytics, including metrics, dimensions, segmentation, and reporting.
• • Excellent analytical and problem-solving skills with a keen attention to detail.
• • Effective communication skills with the ability to collaborate across teams and articulate technical concepts to non-technical stakeholders.
• • Bachelors degree in Computer Science, Information Technology, Marketing, or related field (preferred).