Associate Media Buyer

Media Buyer Associate

Media Buyer Associate

Responsibilities

• Assist in developing and executing media buying strategies across various platforms such as digital, print, and broadcast.
• Conduct market research to identify target audiences and evaluate their media consumption habits.
• Negotiate media rates and placements with vendors to secure optimal advertising opportunities.
• Monitor and analyze campaign performance metrics to make data-driven adjustments to media strategies.
• Collaborate with team members to create compelling ad content that resonates with our target demographics.
• Maintain organized records of media buys, including invoices and performance reports for internal tracking.
• Stay updated on industry trends and emerging media platforms to recommend new opportunities for client campaigns.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Strong analytical skills with a data-driven approach to decision-making.
• Familiarity with digital marketing tools and platforms, including Google Ads and social media advertising.
• Excellent communication and negotiation skills to work with vendors and internal teams.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Detail-oriented with strong organizational skills to maintain accurate records.
• A passion for media and advertising, with a willingness to learn and grow in the field.