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Baypure Lifestyle Private Limited
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Associate-Copy Writer

Associate-Copy Writer

Baypure Lifestyle Private Limited

1 - 2 years

0 Lacs

Bengaluru

Posted:4 days ago| Platform: GlassDoor logo

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Skills Required

research model storytelling writing content marketing design communication packaging twitter notifications retention seo copywriting video collaborative word excel ai ml metrics engagement

Work Mode

On-site

Job Type

Part Time

Job Description

About Deconstruct:

At Deconstruct, we’re redefining skincare with a scientific, transparent, and results-driven

approach. Our formulations are backed by research, and our D2C-first model allows us to

deliver effective, ingredient-led products directly to consumers.

Role Overview

We’re on the lookout for a dynamic Associate Brand Copywriter who’s equally passionate

about skincare and storytelling. You will play a hybrid role — writing clear, benefit-led product

and campaign copy and conceptualizing creative scripts and promotional material for videos,

reels, and digital content. From catchy taglines to scientific ingredient explainers, you’ll bring

Deconstructs voice to life across formats and platforms.

You’ll work closely with the Brand, Website, Marketing, and Design teams to ensure all

communication is engaging, brand-aligned, and crafted for impact.

Key Responsibilities

Write compelling product descriptions, ingredient explainers, and benefit-led content

for the website, packaging, and product launches

Conceptualize and write short-form scripts for brand videos, social media reels, and

influencer content — teasers, trailers, brand stories, etc.

Create engaging and educational content for Instagram, YouTube, LinkedIn, and

Twitter, aligned with Deconstruct’s voice

Craft taglines, Hooks, dialogues, captions, and call-to-actions that align with

campaign goals and resonate with the target audience

Collaborate with creative producers, designers, and editors to bring campaign ideas

to life

Draft and optimize emailers, ad copies, SMS, and push notifications for retention and

engagement

Adapt tone and style to suit different content types — scientific, conversational,

promotional, or witty

Work with SEO/content team to optimize copy performance and keyword integration
Stay updated on skincare trends, consumer behavior, and new-age content tools
Revise and refine content based on internal and external feedback

Must-Haves

1–2 years of experience in a copywriting/content role in a D2C, skincare, beauty,

wellness, or personal care brand/agency

Strong grasp of skincare products, routines, and ingredients with the ability to simplify

scientific information

Experience writing both promotional copy and longer-form educational content
Excellent command over English, ability to write crisp, grammatically sound, and

impactful copy

Comfort working across formats: web, social media, email, video, and product
Collaborative mindset with a creative yet structured approach to content creation
Proficiency in Microsoft Word, Excel, and willingness to explore AI-driven tools like

Runway ML, Clipdrop, etc.

Nice-to-Have

Experience writing promotional content (teasers, trailers, or show concepts) or video

scripts

Ability to create engaging hooks, content angles, and thumb-stopping copy for digital

content

Prior exposure to D2C or agency environments
Understanding of content marketing metrics, basic SEO principles, and audience

engagement techniques

Passion for skincare and a natural curiosity to educate and empower consumers

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