Assistant Manager - Programming Strategy & Insights, Hindi GEC

Key Responsibilities

• Collaborate with internal stakeholders on topics and filters to define objectives and set deliverables.
• Pull and interpret data from sources available for new show launches, on-going tracks, marketing campaigns etc
• To commission and undertake qualitative research assignments for new and ongoing shows & campaigns
• To understand the consumer- his/ her behavior, desires, pains and aspirations from all possible sources, including field research; generating insights and applying them to shows to create higher stickiness and most loved characters
• Mining insights & mapping trends in consumer attitudes, preferences, lifestyles, and behavior that will help sharpen the team’s consumer understanding
• Analysing consumer feedback, accurately identify problem areas and provide sharp & actionable insights to the content and communication teams
• Use insights from consumer feedback to actively provide stimulus or thought starters to the internal teams
• To work on projects and/ problems statements that can potentially impact storytelling
  

Skills & Attributes For Success

• Deep consumer understanding- an innate interest in human behaviour
• Passion for content
• Analytical & interpretation and communication skills
  

Preferred Education & Experience

• MA or any other PG Degree in Sociology/ Psychology/ Behavioural sciences
• 6-8 years of qualitative consumer research experience