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Assistant Manager – Brand & Culture Strategy

4 years

0 Lacs

Delhi Delhi India

Posted:2 weeks ago| Platform: Linkedin logo

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Skills Required

strategy marketing design content storytelling research ip development support planning notion figma trending

Work Mode

On-site

Job Type

Full Time

Job Description

Overview

This person will be the

creative strategist and cultural pulse-checker

for the Broadway brand. They’ll work closely with the Head of Marketing, design team, and social/content leads to build campaigns and collabs that feel modern, hype-worthy, and culturally resonant. Think decks, trends, brand drops, and moments that build narrative and meaning for the Broadway brand.

Key Responsibilities

  • Brand Campaign Strategy: Translate marketing goals into campaign concepts, moodboards, and storytelling themes.
  • Trend & Culture Research: Stay plugged into fashion, food, meme culture, music, creators – and feed relevant insights to the team.
  • Creative Briefing: Work with junior creative director (once hired) and content team to bring briefs to life visually and socially.
  • Collaborations & IP Development: Support in building and pitching brand collabs, drops, and Broadway-origin IPs.
  • Internal Storytelling: Help package Broadway decks for brand partners, recaps, internal meetings, or press.

Ideal Candidate

  • 2–4 years in brand/culture strategy, content planning, or creative roles.
  • Comfortable with decks, insights, and culture-to-brand thinking.
  • Strong taste level and storytelling ability across formats (decks, IG posts, Notion boards, Figma outlines).
  • Someone who gets the why behind what’s trending, not just the what.

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