Assistant Brand Manager Marketing

Assistant Brand Manager

Work exp - upto 4 years

Assistant Brand Manager – Design & Communication

Key Responsibilities

🟨 Brand Design & Imagery

 Own and evolve the visual language of FNP.com – from packaging to digital assets to campaign creatives.

 Ensure consistency in design principles across all brand collaterals (website, app, emailers, social, performance ads, product packaging, retail, etc.).

 Lead the creation and execution of design collaterals for CLM (email/SMS/push), platform touchpoints (homepage banners, app assets), and marketing ads (performance creatives, digital campaigns).

 Work closely with internal design teams, content leads, and external agencies to ensure high-quality, on-brand output.

🟨 Communication & Storytelling

 Develop and execute cohesive brand communication strategies across ATL, BTL, digital, and owned media.

 Maintain a consistent brand voice and tonality—quirky, emotional, relatable, and premium where relevant.

 Collaborate with content, CRM, and category teams to translate business objectives into emotionally resonant campaigns.

🟨 Brand Visibility & Recall

 Build and strengthen brand visibility and top-of-mind recall through distinctive campaigns and consistent visual identity.

 Partner with PR, influencer, and paid media teams to ensure brand-led amplification.

 Drive integrated marketing efforts that enhance both brand storytelling and performance outcomes.

🟨 Consumer-Backed Thinking

 Understand consumer behavior, occasion triggers, and shopping journeys to inform visual storytelling.

 Identify opportunities to elevate user experience through memorable brand moments — from first impression to final delivery.