Assistant Brand Manager Marketing

As a Junior / Asst. Brand Manager at Kshema General Insurance Limited, you will play a crucial role in executing brand marketing campaigns to enhance our brand presence and resonate with our target audience. Reporting to the General Manager - Marketing and based at our Corporate HQ in Hyderabad, you will collaborate with various teams to ensure consistent representation of our brand. Your responsibilities will include assisting in the development and implementation of brand strategies that align with the company's objectives. You will contribute to creating brand positioning, messaging, and identity to set us apart in the market. Additionally, you will be involved in executing brand campaigns across digital, social, and traditional media channels, working closely with creative teams to maintain brand consistency and guidelines. Furthermore, you will collaborate with product, sales, and creative teams to integrate the brand into product development and go-to-market strategies. You will also liaise with external agencies and vendors to deliver impactful brand initiatives. Monitoring brand health, tracking key performance indicators, and ensuring adherence to brand guidelines in all communications will be part of your responsibilities. In terms of reporting and analysis, you will track and analyze the performance of brand initiatives and campaigns. You will be expected to prepare reports on brand metrics and provide recommendations for enhancements. To qualify for this role, you should hold an MBA from a reputable B-School and have 1-3 years of experience in brand management or a related field, preferably in Consumer brands. A strong grasp of branding principles, marketing strategies, excellent project management skills, and a creative mindset with top-notch communication and interpersonal skills are essential for success in this position.,