Advanced Analytics - Analyst

Job Description

Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together . Responsibilities Translating data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resource. Developing and executing attribution and measurement projects. Ensuring timely follow through on all scheduled and ad hoc deliverables. With the leaders of the functional specialty teams, keeping track of projects being run by the Functional Specialists to ensure they are done on time and to right level of quality. Development of presentations to clients, including the results of attribution and modelling projects in a clear and insightful narrative, digestible by a lay person. Understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing goals. Qualifications Bachelor’s degree in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields. Masters preferred. 1 to 2 years of experience in a quantitative data driven field, media, or equivalent coursework or academic projects Good working knowledge and understanding of statistics and advanced analytics, marketing mix modeling / econometric analysis / multivariate regression is a must have skill. Experience with coding languages; must have working knowledge of Python and/or R. Understanding of fundamental database concepts and SQL is beneficial. Good to have Marketing analytics, data science techniques. Strong excel skills (Vlookups, Pivot Tables, Macros and other advanced functions) Excellent communication skills. Good to have Experience with data visualization platforms. PowerBI/Tableau, Qlikview, Plotly, SAS, etc. are good-to-have. Good to have Prior agency experience Good to have Familiarity with digital marketing and media concepts & tools and web analytics (Google DCM, Adobe Analytics, Google Analytics etc.)