360 Marketing Executive

Role Overview

Lead end-to-end marketing initiatives—from strategy development to implementation—across both traditional and digital channels. You’ll target international audiences, ensuring campaigns are culturally resonant, strategic, data-driven, and performance-focused.

Key Responsibilities

• 360° Campaign Management
• Plan, execute, and optimize integrated marketing campaigns—including digital, print, events, PR, and social—for global reach
• International Strategy & Market Research

Identify and analyse international market opportunities; assess cultural nuances, consumer behaviour, competitive landscapes, and regulatory requirements .Adapt messaging, content, and visuals to resonate with each market's language, traditions, and preferences safalta.com.Coordinate with sales, product, creative, and regional teams to align objectives throughout the marketing funnel .Manage SEO, SEM, social media, email, and display advertising. Track key metrics (KPIs) and use insights to optimize campaigns .Oversee external partnerships (ad agencies, influencers, event planners), ensuring brand consistency and robust ROI .Create high-impact content—blogs, case studies, white papers, newsletters—that supports brand positioning across markets .Organize and represent the company at international trade shows, webinars, and experiential events .Monitor campaign budgets, deliver performance reports, and present insights and ROI to stakeholders

• Localization & Cultural Adaptation
• Cross-functional Collaboration
• Digital Marketing & Performance Analytics
• Agency & Vendor Management
• Content & Thought Leadership
• Event Planning & Execution
• Budget & Performance Reporting

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹50,000.00 per month

Schedule:

• Day shift

Work Location: In person