1259 Web Analytics Jobs - Page 3

Experience Level 7 -10 + Yrs. Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 6-7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

Digital Marketing Manager Responsibilities Include: - Planning Web, SEO/SEM, email, social media and display advertising campaigns - Maintaining our social media presence - Measuring and reporting on the performance of all digital marketing campaigns Job brief If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. What does a Digital Marketing Manager do : You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. Responsibilities - Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns - Design, build and maintain our social media presence - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Plan, execute, and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize user experience - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Instrument conversion points and optimize user funnels - Collaborate with agencies and other vendor partners - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements : - BS/MS degree in marketing or a related field - Proven working experience in digital marketing - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experience in optimizing landing pages and user funnels - Experience with A/B and multivariate experiments - Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) - Working knowledge of ad serving tools (e.g., DART, Atlas) - Experience in setting up and optimizing Google Adwords campaigns - Working knowledge of HTML, CSS, and JavaScript development and constraints - Strong analytical skills and data-driven thinking - Up-to-date with the latest trends and best practices in online marketing and measurement

Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 67 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 6-7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 6-7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 6-7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 6-7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

Roles and Responsibilities: Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events , classifications, and Analysis Workspace dashboards . Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical and Functional Skills: Bachelor's degree with 6-7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation . Strong proficiency in Adobe Analytics Workspace report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions , and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS , and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture , solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models , and behavior analysis. Proven ability to analyse large datasets , detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA) , Real-Time CDP, or cross-channel segmentation is a bonus.

Digital Marketing Manager Responsibilities Include: - Planning Web, SEO/SEM, email, social media and display advertising campaigns - Maintaining our social media presence - Measuring and reporting on the performance of all digital marketing campaigns Job brief If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. What does a Digital Marketing Manager do : You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. Responsibilities - Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns - Design, build and maintain our social media presence - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Plan, execute, and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize user experience - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Instrument conversion points and optimize user funnels - Collaborate with agencies and other vendor partners - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements : - BS/MS degree in marketing or a related field - Proven working experience in digital marketing - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experience in optimizing landing pages and user funnels - Experience with A/B and multivariate experiments - Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) - Working knowledge of ad serving tools (e.g., DART, Atlas) - Experience in setting up and optimizing Google Adwords campaigns - Working knowledge of HTML, CSS, and JavaScript development and constraints - Strong analytical skills and data-driven thinking - Up-to-date with the latest trends and best practices in online marketing and measurement

Summary The Senior systems Analyst, Financial Systems will be part of Mastercards Financial Systems Hyperion Systems Team and is expected to lead solution design, analysis, application development, and operational support across our Hyperion Planning & Essbase application platform. Hands on development skills combined with an ability to analyze and understand end user requirements are critical success factors within this role. This role requires the skills and desire to work as an individual contributor as well as, collaborate cross functionally with various business constituents. Daily interaction and work performance within the Financial Systems team necessitates a team player with a winning attitude. Significant dealings with FP&A, Tax, Human Resources and other Mastercard groups is routine and leading system initiatives/development across these teams is required. This challenging role calls for an individual to balance a demanding work load and priorities which include application development, process improvements, operational support, and management reporting. A demonstrated ability to understand and align system and business strategies through the delivery of scalable and sustainable application design and development is key to successful performance. This is a work from office job located in Purchase, NY and may require minimal (~5%) travel. During critical business periods this role may require 24 hour (on call) availability to support systems and financial processing. Role: Analyze, design, develop, test & implement Hyperion planning/ Essbase applications Provide operational support in the areas of Hyperion Planning/Essbase. Perform & manage business as usual activities related to operational support associated with budgeting and forecasting, profitability analytics and management reporting systems. Process month end and quarterly forecast activities for management reporting, manage user provisioning, monitor system environment for optimal performance. Perform system changes and set up required to commence allocations, budget and forecast cycle, ensuring data integrity exists for internal and external reporting. Maintain focus on quality deliverables and effectively manage project tasks, participate in project analysis, prepare/deliver presentations and training and provide guidance and direction to business users. Identify process improvement opportunities with the process application you support. Demonstrate a high level of familiarity and understanding of financial planning and reporting processes and their impact and integrations with technologies and systems. Build and maintain positive relationships with key business users and exhibit a solid understanding of basic financial concepts and practices. All About You: Bachelors degree or equivalent - required Relevant Professional Certifications such as Hyperion or Essbase Certification, PMP, Six Sigma, etc. - preferred Required Experience A positive track record in implementing and managing Hyperion Planning and Hyperion Essbase applications in a complex business environment. Knowledge of industry leading Enterprise Performance Management tools such as; Cognos TM1, Cognos Planning, etc. Prior hands on experience implementing Hyperion Planning and Essbase solutions. Thorough understanding of Hyperion Planning and Essbase including development and maintenance of complex allocation models and database management is required. Completed and led at least 3 Hyperion Planning full cycle implementations using structured methodologies and tools to support requirements, design, development, validation, deployment and training. Required: o Hyperion Planning o Essbase o Calc Scripts Business Rules o Security Administration o Smart View o Financial Reports. o EPMA o Web Analysis o FDM o Workforce Planning Additional Skills Desired: o ODI o Capital Planning Professional Skills: Excellent verbal and written English communication skills Maintain professional business like appearance and conduct Ability to develop training collateral and lead end user training sessions Act in a consultative and thought leadership manner Self-Motivated, personally accountable and quality driven Ability to develop formal and informal relationships across internal and external stakeholders Strong understanding of process improvement/redesign Excellent organizational, planning and multi-tasking skills This position may be located in Pune, India.

Have experience using tools such as Google Tag Manager, Google Analytics, Data Studio, Keyword Planner, and Google /Facebook Ads. Knowledge of On-page and Off-page optimization techniques. Should be detail-oriented and a highly organized multitasker. Required Candidate profile Must have excellent Internet searching skills. Good verbal and written communication skills in English. SEO and Digital Marketing experience is a must.

ACL Digital seeks an experienced Analytics Consultant to support Oracle E-Business Suite (EBS) and Oracle Fusion Finance analytics. The role involves managing and utilizing data from these platforms to provide insights and support decision-making processes. Responsibilities: Manage and utilize data from Oracle EBS and Oracle Fusion Finance for analytics. Provide insights and support decision-making processes. Conduct data analysis and create reports using tools like SplashBI. Assist with ad hoc user reporting and data replication for enterprise data platforms. Ensure the accuracy and integrity of data used in analytics. Must-Have: Strong experience in analytics for Oracle EBS and/or Oracle Fusion Finance. Proficiency with analytics tools like SplashBI. Excellent data analysis and reporting skills. Strong problem-solving and analytical skills. Good-to-Have: Experience with Oracle Integration Cloud (OIC). Familiarity with database management and automation tools.

Digital Marketing Executive - Assist in the formulation of strategies to build a lasting digital connection with consumers - Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) - Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness - Be actively involved in SEO efforts (keyword, image optimization etc.) - Prepare online newsletters and promotional emails and organize their distribution through various channels - Provide creative ideas for content marketing and update website - Collaborate with designers to improve user experience - Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) - Acquire insight in online marketing trends and keep strategies up-to-date - Maintain partnerships with media agencies and vendors

Role Description The HR Workforce Planning & Analytics Platforms team is responsible to provide state of the art platform to support the planning and analytics function within HR. You will be responsible to drive the banks desire to increase efficient data driven decision making ability through latest data analytics technologies from Workday like Prism, Adaptive Insights, People Analytics and alike. Your key responsibilities Deliver platforms current monthly reporting and analytics commitment coordinate demand, dependencies and resources Work with various HR teams to feedback design requirements for Workday modules Reporting, Prism and Adaptive Planning Review organizations future need for planning, reporting and analytics against Workday technologies and/or other platforms available in the market Ability to translate ambiguous requirements into clear functional requirement document. Build and Automate existing processes into software code. Your skills and experience Leadership skills essentials to be able to support and liaise with teams spread out across multiple geographical locations Self-motivated individual with keen attention to details Excellent team player able to fit in and positively contribute to the overall objective in team which is diverse, both culturally and technically Is able to think out-of-the-box to define innovative solutions to complicated problems Basic domain knowledge of HR functions. Experience with Workday or other similar HR ERP package. Hands on experience with SQL/PL SQL Experience with analytics tools like Tableau, QlikView, GCP or similar is beneficial

Hi Candidates , Here is good opportunity in one of our MNC Company for you Please apply here if your interested to this below role or share resume to chandrakala.c@i-q.co Note:Need immediate to 15 days /serving only Location:chennai,pune.chandigarh,gurugram Work mode: 1 day office and 4 days home. Role & responsibilities Job Description SQL & Web Analytics Specialist Position Summary We are seeking a SQL & Web Analytics Specialist to join our Digital Analytics team. This role will focus on leveraging SQL, data warehousing, and web analytics platforms (such as Google Analytics, Adobe Analytics, Mixpanel, or similar) to deliver actionable insights that drive marketing effectiveness, user engagement, and conversion optimization. Key Responsibilities Design, build, and optimize SQL queries, views, and stored procedures to extract, transform, and analyze web and digital marketing data. Own data integration between web analytics tools and data warehouses (BigQuery, Snowflake, Redshift, etc.). Implement, maintain, and validate web analytics tracking (e.g., GA4, Adobe Analytics, GTM/Tealium) across websites, apps, and digital campaigns. Develop and maintain dashboards and reports for KPIs such as traffic, acquisition, engagement, funnel performance, and conversions. Conduct deep-dive analyses to identify user behavior patterns, drop-offs, and opportunities to improve UX and campaign ROI. Partner with Marketing, Product, and Engineering teams to translate business requirements into measurement frameworks . Ensure data quality, governance, and consistency across tracking, SQL pipelines, and reporting layers. Required Skills & Qualifications Strong hands-on experience with SQL (query optimization, joins, subqueries, window functions, CTEs). Proficiency in at least one Web Analytics platform : Google Analytics 4, Adobe Analytics, Mixpanel, Amplitude, or similar. Experience with tag management systems (Google Tag Manager, Adobe Launch, Tealium). Solid understanding of web tracking (cookies, events, UTMs, pixels, first-party data) and digital marketing channels (SEO, SEM, Display, Social, Email). Knowledge of data visualization & reporting tools (Tableau, Power BI, Looker, or Data Studio). Familiarity with data warehouses (Snowflake, BigQuery, Redshift) and ETL workflows. Strong analytical mindset with ability to interpret large datasets and tell clear, actionable stories. Preferred / Nice-to-Have Experience with Python or R for data analysis and automation. Exposure to A/B testing tools (Optimizely, Google Optimize, Adobe Target). Understanding of CDPs (Customer Data Platforms) and identity resolution. Knowledge of privacy regulations (GDPR, CCPA) and their impact on web analytics. Familiarity with marketing automation tools (Marketo, HubSpot, Braze, SFMC). Education & Experience Bachelors or Master’s degree in Computer Science, Statistics, Marketing Analytics, or a related field. Preferred candidate profile

Overview We are seeking a Senior Web Developer to join the Critical Start Technologies Private Ltd. team, operating under the Critical Start umbrella, for our India operations. We are looking for a professional with strong Drupal CMS expertise who can contribute to our high-performing marketing function. This opportunity is well-suited for someone who enjoys working at the intersection of technical web development, site security and compliance, user experience (UX) design, and digital strategy. In this role, you’ll take the lead on web initiatives that deliver measurable outcomes and support business growth across digital platforms. This is a hybrid role based out of our Pune, India office and will require working in person at the office Tues, Wed, Thurs with working hours of 2PM - 11PM IST. Responsibilities Lead the development of high-performing, user-centric digital experiences across web platforms. Build and maintain web pages, user interfaces, and interactive content using modern front-end technologies. Guide the web development process with an experimentation mindset—test, iterate, and scale solutions based on performance. Design scalable, secure, and reliable web infrastructure, including hosting environments, APIs, and cloud services (e.g., AWS, CloudFront). Collaborate with cross-functional teams including engineering, brand, SEO, and digital growth to deliver consistent and engaging web experiences. Implement and manage A/B testing, personalization, and optimization strategies to enhance user engagement and improve conversion rates. Develop and execute comprehensive SEO and SEM strategies to increase top-of-funnel traffic and generate leads. Coordinate with external vendors and internal teams to ensure timely and quality delivery of web-related projects. Build and maintain reusable code libraries and integrate APIs to support dynamic and scalable digital experiences. Perform regular code reviews, quality assurance checks, and implement CI/CD best practices to ensure robust deployments. Monitor website analytics and performance metrics using tools such as Google Analytics, Tag Manager, and Hotjar to inform ongoing improvements. Ensure all digital experiences adhere to GDPR and global data privacy standards. Lead the development and maintenance of a centralized Trust Center to support transparency around data privacy, security, and compliance. Work closely with legal, IT, and security teams to uphold a secure, compliant, and user-friendly digital environment. Qualifications Required Qualifications: 5+ years of hands-on experience in front-end web development Strong proficiency in HTML, CSS, JavaScript, jQuery, and responsive design frameworks 3+ years of experience building websites using Drupal specifically. Ability to work in office on hybrid model during the established hours. Working knowledge of back-end technologies including PHP, Python, MySQL, and version control systems (e.g., Git) Familiarity with platforms such as Salesforce CRM, Gainsight, and/or AWS Cloud Experience with change management and implementing consent management tools such as OneTrust or equivalent Strong understanding of web analytics, UX/UI principles, and best practices for mobile-first, responsive design Proven experience leading cross-functional web projects and effectively managing stakeholder communication Solid grasp of web performance optimization, site security, QA processes, and cloud infrastructure (static and dynamic site architecture) Awareness of global data privacy laws including GDPR, CCPA, and applicable regional regulations Experience building or maintaining a Trust Center or similar compliance-focused digital resource Strong understanding of web application security standards and best practices (e.g., OWASP Top 10) Desired Qualifications: Experience with ZoomInfo, HubSpot, and/or Marketo is a plus.

We are looking for Digital Marketing Specialist who will oversee a range of duties and responsibilities designed to enhance the knowledge of digital marketing and communicating to a manager or the Team. Responsibilities: Designing social media campaigns, creating social media content, answering customer s comments or questions (Facebook, Twitter, LinkedIn, Instagram). Managing the official website, writing content for the company s blog or website. Creating content for mail diffusion (newsletter ) or online diffusion. Follow-up and improvement of SEO. Helping the marketing team to follow up and improve the digital marketing strategy. Identifying and implementing strategies for increasing site traffic through organic search listings. Measure the performance of digital marketing efforts using a variety of web analytic tools. Candidates will work in one or more of the following areas: Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Social Media Optimization, Content Marketing, Email Marketing. Qualification: Any Degree with Digital marketing Course (Certified) and should have handled live projects.

Role: Head of AI Search & Growth (GEO / SEO / SEM) Function: Growth Marketing | Digital | Demand Gen Reports to: Founders (Apex Neural) Team scope: Build and lead a small pod (content, performance, marketing ops/analytics); scale as outcomes grow. Why this role exists Apex Neural is building 5060 digital ideas (products, tools, and services). We need a builder who can architect and run a unified growth engine: master the fundamentals (SEO/SEM, content, analytics) and crack the emerging frontier of GEOearning consistent inclusion and citations in AI-generated answers across major LLM/AI surfaces. Outcomes you will own (KPIs) - AI Answer Inclusion Rate (AAIR): % of target queries where Apex Neural (domain, brand, or asset) appears/cites in AI answers. - LLM Citations & Mentions: Count/quality of citations and source links from AI answers and answer cards (tracked via scripted checks/manual panels). - Non-paid pipeline: MQLs/SQLs and revenue influenced by organic (web + AI surfaces). - SEM efficiency: CAC, ROAS, MER across Google/Bing/LinkedIn/Meta; share of spend in high-intent themes. - Content authority & velocity: # of original research pieces/datasets published; authoritative backlinks; E-E-A-T signals. - Technical health: Core Web Vitals, crawl/index health, structured-data coverage, index freshness (incl. IndexNow/Bing, GSC). - Experiment throughput: # of experiments shipped/month, win rate, and time-to-learning. What youll do 1) GEO (Generative/AI Engine Optimization) - Define and execute the GEO strategy to earn inclusion in AI answers (ChatGPT, Gemini, Grok, Perplexity, Bing Copilot, Google AI Overviews). - Build an LLM Inclusion Scorecard: target prompts, competitor set, weekly tracking, screenshots, and change logs. - Create LLM-friendly assets: high-signal FAQs, How-To/Article/Guide pages, comparison tables, implementation playbooks, and concise Q&A modules aligned to real user prompts. - Structured data & entities: Maximum JSON-LD coverage (Organization, Product/Service, Article, Author/Person, FAQ, HowTo, Breadcrumb, Video, Event). Tight author/entity pages to strengthen E-E-A-T. - Original research & datasets: Publish benchmarks, studies, and open datasets (with clear licensing) that AI systems can safely cite. - Open docs & APIs: Coordinate public documentation, SDK readmes, and simple endpoints that agents can reference. - Freshness & provenance: Keep content fresh; adopt content-provenance standards (e.g., C2PA) and clear canonicalization. - Standards watch: Track/embrace new AI crawling directives, provenance signals, and submission channels as they emerge. 2) SEO (modern, technical, durable) - Full-funnel technical SEO with engineering: CWV performance, log-based crawl audits, sitemaps, hreflang (if needed), canonical hygiene, redirects, index management, IndexNow/Bing. - Content architecture for 5060 ideas: scalable pillar/cluster models, internal-link maps, programmatic pages when warranted. - Authority building: Digital PR, expert co-authorship, guest posts, and partnerships for high-quality citations. 3) SEM / Paid Growth - Own Google/Bing/LinkedIn/Meta: account structure, SKAG/intent clusters, negatives, audiences, RSAs, sitelinks, retargeting, and budget pacing. - Landing pages & CRO: Fast experiments on messaging, forms, social proof, and pricing; VWO/Optimizely/Equivalents for A/B tests. 4) Social & Content Engine - LinkedIn-first B2B calendar (founder-led POVs, case studies, artifacts, demo reels), plus YouTube how-tos and Twitter/X threads. - Content operations: briefs, outlines, editorial QA, brand voice, compliance, and repurposing (shorts, carousels, email). 5) Analytics & Ops - GTM/Tagging discipline: GA4, GSC, Bing Webmaster, LinkedIn Insight Tag, Meta Pixel; UTM governance. - Dashboards: Weekly growth report (AAIR, LLM mentions, SEO, SEM, pipeline, experiments). - Attribution: Build pragmatic multi-touch views (first-touch intent + last-touch conversion). 6) Leadership - Hire/coach a 35 person pod (performance, content, ops/analytics), and orchestrate work across 5060 initiatives after scaling initial projects. - Drive a tight experiment cadenceproblemhypothesisMVPmeasureship learning. What success looks like (30/60/90) 30 days - Full audit (SEO tech/content, SEM, analytics, social). - Baseline AAIR and LLM citations for 50 priority prompts. - GEO Playbook v0.1 and Q3 experiment backlog. 60 days - Ship schema coverage on top 200 pages; fix CWV for critical templates. - Publish 2 original research pieces (with datasets). - Launch 1015 GEO experiments; reduce waste in SEM; stand up dashboards. 90 days - 2030% inclusion on the tracked AI prompt set (directional target; refine after baseline). - 23 repeatable content AI citation playbooks. - Clear pipeline lift from organic + AI-surface traffic. Must-have experience - 2-5 years in performance/growth marketing with deep hands-on SEO + SEM and measurable wins. - Demonstrated AI-search/GEO work: examples of appearing in AI answers (screenshots, methodology, before/after). - Strong technical SEO (CWV, log analysis, schema, indexation) and paid search (account design, testing, budgeting). - Analytics fluency: GA4, GSC, Bing Webmaster, Looker Studio; comfort with funnels, cohorts, and incrementality. - Content systems: briefing, editing, and scaling expert-led content; authority & digital PR. - Experimentation mindset: speed to learning, rigorous measurement, and documentation. Nice-to-have - Basic SQL/Python for analysis; comfort with notebooks. - Exposure to LLM tooling (embeddings, RAG-friendly docs, vector stores) and docs/API publishing. - Experience in B2B AI/tech categories; familiarity with India & global markets. - VWO/Optimizely (or equivalent), Screaming Frog, Ahrefs/Semrush, Similarweb; LinkedIn Ads.

Senior Ads Strategist - B2B SaaS Job Mode: Work From Office Job Type: Full-time Working Days: 5 Industry: Performance Marketing Consulting About the Company: We are a marketing consulting firm focused on helping businesses decode, optimize, and scale their paid media investments through data-driven insights, automation, and strategic rigor. We work across startups, growth-stage companies, and enterprises to deliver measurable business impact through high-performance marketing systems. What You'll Do: As we scale, we are looking for a Senior Ad Strategist - a seasoned paid media expert with 4-7 years of hands-on experience in Facebook/Meta Ads and cross-channel campaign execution. This role serves as the technical Subject Matter Expert (SME) who partners closely with business consultants to own campaign execution, optimization, and tactical delivery on key accounts. First 30 Days - Strategic Onboarding & Alignment: - Dive deep into the company's consulting-first approach to performance marketing, including proprietary frameworks, playbooks, and campaign systems. - Understand how we integrate AI, automation, and analytics to drive performance across diverse client portfolios. - Collaborate closely with business consultants and other senior team members to align on client contexts, goals, and growth strategies. - Audit existing client campaigns to identify quick-win optimizations and strategic gaps. - Start contributing to strategic discussions and planning sessions for active and upcoming accounts. Next 60 Days - Ownership & Execution - Take over end-to-end ownership of paid media execution across assigned client accounts, including strategy, setup, optimization, and reporting. - Lead campaign planning and media buying with a cross-channel lens (primarily Meta, with Google/TikTok/LinkedIn as needed). - Implement advanced creative testing, audience segmentation, budget allocation, and bid strategies. - Use the company's AI and automation stack to proactively enhance campaign performance. - Start mentoring junior Paid Media Executives and Analysts by reviewing their work and guiding tactical execution. Beyond 90 Days - Strategic Leadership & Innovation: - Lead the paid media strategy for key accounts, ensuring alignment with broader business goals and measurable outcomes. - Develop and refine scalable campaign playbooks, tracking systems, and reporting templates. - Partner with creative, analytics, and tech teams to launch full-funnel performance marketing initiatives. - Contribute to the company's thought leadership by introducing new testing ideas, platform innovations, and strategic frameworks. - Actively shape the evolution of the paid media function at the company as we scale. What We're Looking For: - 4-7 years of deep, hands-on paid media experience, primarily Facebook/Meta Ads, with exposure to Google Ads, TikTok, LinkedIn, or programmatic platforms with B2B SaaS Platform - Proven track record managing, optimizing, and scaling high-budget campaigns across complex client accounts. - Strong technical proficiency with paid media platform nuances, creative testing, audience targeting, bid management, and funnel optimization. - Working knowledge of tracking infrastructure, including Google Tag Manager, Meta Pixel, and conversion APIs, with an ability to implement and troubleshoot tracking setups across platforms. - Comfortable working alongside business consultants, translating strategic goals into executable campaign plans. - Data-fluent with ability to analyze campaign metrics, derive insights, and implement automation or AI-driven enhancements. - Effective communicator, able to explain technical performance details to non-technical stakeholders and clients. - Experience mentoring or managing junior paid media professionals is preferred Why Join Us? - Technical Excellence & Strategic Impact: Be the lead SME on paid media campaigns, translating complex strategy into high-quality execution and optimization. - Collaboration that Elevates: Partner with senior business consultants who combine strategic clarity and executional excellence to drive meaningful growth for clients. - Ownership & Growth: Take full ownership of campaign execution for multiple high-value clients and mentor junior team members. - Leverage Cutting-Edge Tools: Use AI, automation, and data-driven marketing technology to drive efficiency and scale. - Accelerated Career Path: Develop leadership capabilities and influence the paid media practice across the company as we grow.

Head - Digital Marketing Job Description: Tradologie.com is the Worlds First Enquiry to Delivery Trade Enabling B2B Platform working to facilitate Global Trade of Commodities. Since Inception in 2015, the platform has been able to facilitate trade in Excess of 100 BN INR and has a vibrant network of over 70,000 Buyer and 79,000 sellers from 100 + and 29+ Countries respectively. Operating from headquarters Located in Noida, a team of 175 dedicated employees strive to build the trade network across the world and provide a complete solution to the trade community to increase ease of business and reduce costs incurred by them while working through traditional Sales and Marketing Channels. A bootstrap company already having offices in 3 countries, tradologie.com is Currently expanding its workforce aggressively and is looking for motivated, hardworking individuals having ambitions to grow with the organization which is aiming to setup international bases across EU and Africa in the upcoming financial year. Job Description: - Lead the marketing team with a focus on driving company growth, managing a dedicated group of professionals, and fostering a culture of excellence and professionalism. - Understand the industry that Tradologie.com is part of, the Segment dynamics and devise brand communication strategy accordingly. - Brand Custodian of Tradologie who ensures that Tradologie Brand guidelines are adopted in every piece of communication that goes out internally or externally. - Maintains all critical Brand, Marketing and Sales related documents. Provide updates at regular intervals for the rest of the company to use for their marketing, sales roles. - Play a key role in creating any Brand led decks created by Tradologie for its own marketing & sales requirements from its credentials decks to pitch decks. - Strategize plans for SEO, SMO, Content and Creative Teams and Oversee Execution to Delivery Results. - Drive engagement through organic and inorganic measures. Provide creative ideas for content marketing and update website. - Conceptualize, monitor and critically evaluate the success of campaigns executed. Be actively involved in all digital marketing efforts. - Personally Manage the PPC Campaigns of the company to Ensure Maximum Results at the lowest cost. - Develop an affiliate marketing network and Bloggers to promote the platform domestically and in 100 different countries for optimal brand positions. - Managing the ORM of the company. - Develop monthly and quarterly roadmap for the digital team and provide growth plan to management. Skills Set Requirement - Strong verbal communication skills for articulating ideas. - Excellent written communication skills for producing high quality content for website & Social Media. - Attention to detail and accuracy. - Proven experience as Digital Marketing need or similar role. - Excellent understanding of digital marketing concepts and best practices. - Ability to work independently and flexibly. - Perfect knowledge of web analytics tools (e.g., Google Analytics, Net Insight, Web Trends etc.). - Organizational skills with the ability to deliver a high volume of quality work. - Must be aware of Social Media trends. - Creative skills for contributing new and innovative ideas. - Analytical mindset and critical thinking. - Well versed with Social Media Management. - Acquire insight in online marketing trends and keep strategies up-to-date. - Team Handling Experience is a must. - Up to date with current SMO + SEO Landscape. - Up to date certification as a Google and meta marketing professional is required. What We Are Looking For: - Proven Leadership Experience: A minimum of 10 years of experience in marketing leadership roles, with a track record of successfully managing and motivating teams. - Results-Oriented Mindset: Demonstrated success in handling target-driven and time-sensitive projects, with a strong pedigree of consistently delivering on goals. - Certifications & Professional Network (Preferred): Certifications from Google, Meta, or similar platforms, along with active membership in LinkedIn marketing or PR communities, will be an added advantage. - Expertise in Marketing Trends & Tools: In-depth knowledge of current marketing trends, digital tools, and PR strategies. The candidate should be capable of enhancing the marketing and PR ecosystem of Tradologie.com. - Strategic Budgeting & Forecasting: Strong experience in marketing budgeting, financial planning, and accurate projections to support growth initiatives. - Resource Allocation & Planning: Ability to effectively plan, allocate, and manage resources to maximize efficiency and ensure timely execution of marketing initiatives.

About Prontosys: Prontosys is a full-service digital marketing agency delivering data-driven growth solutions to global clients. We work across diverse industrieseCommerce, Technology, Real Estate, Healthcare, and moreto craft high-performing campaigns that drive measurable results. With innovation at our core, we empower brands to grow, scale, and succeed in international markets. Role Overview: We are looking for an experienced Performance Marketing Manager with a strong agency background and a proven track record of managing international client campaigns. The ideal candidate is both strategic and hands-on, capable of executing and optimizing paid media campaigns across multiple platforms (Google, Meta, LinkedIn, etc.), managing client relationships, and driving ROI for clients in our preferred industries. Key Responsibilities: Strategy & Campaign Management: - Plan, execute, and optimize multi-channel paid marketing campaigns (Google Ads, Facebook/Instagram, LinkedIn, YouTube, Display, etc.) - Design and implement performance marketing strategies tailored for international markets (US, UK, UAE, Europe, etc.) - Monitor daily performance, identify trends, and proactively adjust campaigns to meet KPIs Client Handling: - Act as the main point of contact for international clients, leading strategy calls and campaign reviews - Translate client goals into clear action plans with performance benchmarks - Manage expectations, report results, and provide strategic recommendations to improve ROI Analytics & Optimization: - Conduct A/B testing, audience targeting, and landing page optimization - Analyze campaign data and present actionable insights using tools like Google Analytics (GA4), Data Studio, and platform-specific dashboards - Monitor CAC, ROAS, CTR, CPL, and other critical performance metrics Collaboration & Coordination: - Work closely with content, design, and development teams to align creatives and messaging with campaign objectives - Stay up to date with platform updates, emerging tools, and best practices Requirements: - 4-6 years of experience in digital/performance marketing, with2+ years in a digital marketing agency - Demonstrated success in managing international paid media campaigns - Expertise in Google Ads, Meta Ads, LinkedIn Ads, and remarketing strategies - Strong knowledge of conversion tracking, UTM setup, GA4, GSC, and marketing funnels - Excellent communication and client-facing skills What we offer: - Opportunity to work with international brands across diverse industries - Collaborative team environment focused on innovation and growth - Competitive compensation and performance bonuses - Ongoing training, tools access, and career advancement opportunities

Position Overview: We are seeking an experienced Social Media Manager who comes from a digital agency background and has successfully managed international clients across industries. The ideal candidate should be highly creative, data-savvy, and capable of building, executing, and optimizing multi-platform social media strategies that drive brand awareness, engagement, and conversions. Key responsibilities: Strategy & Planning: - Develop and execute tailored social media strategies for international clients (US, UK, UAE, etc.) - Align social media efforts with broader digital marketing and business goals - Stay current with social media trends, tools, best practices, and platform updates Client Management: - Serve as the lead point of contact for social media services with international clients - Conduct regular client meetings, strategy sessions, and performance reviews Content & Campaigns: - Create and oversee content calendars, campaign planning, and creative direction - Collaborate with design and content teams to produce engaging visuals and copy - Manage campaigns across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.) Community Management: - Monitor and manage brand presence, audience interactions, and sentiment - Engage with communities, respond to comments/messages, and maintain brand tone - Handle reputation management and escalate issues as needed Analytics & Reporting: - Track performance using tools like Meta Business Suite, LinkedIn Analytics, Sprout Social, or similar - Generate and present detailed monthly/quarterly reports with insights and recommendations - Use data to optimize content strategy, ad performance, and audience targeting Requirements: - Master's or Bachelor's in any related field. - 35 years of experience in social media marketing, with at least 2 years in an agency role - Proven experience managing international client accounts and diverse industries (eCommerce, Tech, Real Estate, Healthcare, etc.) - In-depth knowledge of platform algorithms, advertising, and analytics tools - Strong understanding of paid vs organic strategies across platforms - Excellent written and verbal communication skills, with a creative eye for content Preferred Qualification: - Experience with global tools like Hootsuite, Sprout Social, Buffer, Meta Ads Manager, LinkedIn Campaign Manager, etc. - Basic graphic design skills (Canva, Adobe Creative Suite) - Certification in Social Media Marketing, Facebook Blueprint, or HubSpot is an advantage What we offer: - Work with leading international brands across industries - A collaborative and fast-paced agency environment - Performance-based growth opportunities

Job Overview: We are looking for a seasoned SEO Manager with a proven track record of managing successful SEO campaigns for international clients across diverse industries. The ideal candidate must come from an agency background, possess strong strategic and technical SEO skills, and be capable of leading a team and communicating directly with clients. Key Responsibilities : - Develop and execute SEO strategies tailored for international markets (US, UK, Middle East, etc.) - Conduct comprehensive SEO audits and provide actionable recommendations - Perform keyword research, competitive analysis, and content optimization strategies Client Communication & Project Management: - Act as the primary SEO contact for key international clients - Lead strategy calls, present reports, and manage client expectations - Coordinate with internal teams (Content, Design, Development, PPC) to ensure SEO best practices are implemented On/Off -Page & Technical SEO: - Optimize websites for search engine performance and user experience - Ensure technical SEO is up to date including site architecture, crawlability, indexing, and mobile optimization - Lead link-building strategies and outreach campaigns to improve domain authority - Oversee backlink profile health and disavow toxic links as needed Requirements : - Master's or Bachelor's in any related field. - Minimum 3 years of SEO experience, with at least 2 years in an agency setting - Demonstrated experience handling international clients etc.) - Strong understanding of search engine algorithms and ranking factors - Proficient in tools like SEMrush, Google Analytics, Google Search Console, GA4 - Hands-on experience with WordPress, Shopify, or other CMS platforms - Ability to multitask, prioritize, and deliver results in a fast-paced environment What we offer : - Opportunity to work with global clients and exciting brands - A collaborative and supportive work environment - Flexible work hours and remote options - Growth and leadership opportunities within the agency

Media Director Hiring Media Director to work with an award winning brand at Gurgaon. Media & Performance Marketing (8+ years). Full Time Marketing. What's it About: Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?" - This is what Steve Jobs said to John Sculley, then Pepsi CEO, to lure him into Apple. Today, Apple happens to be the most profitable company in the world. Do you want to work in a regular 9 to 5 job in the background, or do you want to work with passionate people in an exciting work environment and change the world of social media marketing? We are currently seeking a Director Paid Media & Performance Marketing to focus on developing cross-channel digital media strategies and managing and optimizing media efforts on an ongoing basis across all digital channels including paid search, display, and social. Key Responsibilities: - Manage end-to-end digital media campaigns and seek new areas of opportunity through research and analysis, campaign strategy, ad copy creation (search only), bid management, CPA optimization, and landing page testing. - Work with cross-functional teams including other media specialists to plan, implement, and improve account performance aligned with client goals and initiatives. - Proactively manage relationships with media vendors including search engines and social platforms (Google AdWords, Facebook Ads, Bing/MSN, LinkedIn). - Will be responsible for managing end-to-end media mandates Client servicing, planning & strategy overseeing execution. - Provide benchmark and tracking reports to Account Managers, Clients, and Media Team on key performance indicators and provide insights on how these map to larger client goals. - Analyze trends and improve media performance based on the client's KPIs. - Drive innovation and implement testing strategies to continually uncover optimization levers, enhance learning, and improve performance. Must haves: - 8+ years of digital media planning and buying experience with hands on experience specifically with self-service media including paid search and social advertising; agency environment a plus. - Must have a strong background in paid media, search engine marketing (SEM), performance marketing. - Experience with online marketing metrics such as return-oninvestment, click-through rate, cost-per-click, cost-per-action, conversion rate, average order size, etc. - Exceptional analytics, project management skills, writing and organizational skills. - Ability to work in a fast paced environment. - Proficiency with Microsoft Office, especially Excel. - Experience with 3rd party media tools such as Adobe Media Optimizer, Kenshoo, Marin, DoubleClick, etc. - Work with a bunch of people who are crazy about communication and content; and are happy to spend hours at end fussing over just the correct combination of words. - Work out of an office that's nothing like an office. We hate cubicles and dress codes, and love crazy posters and endless chai coffee discussions. We've worked in jobs with crazy timings, and understand the importance of having a life. So we'll all join you at that pub for drinks after you're done for the day. We are young and growing fast, and working with us will take you on a roller coaster growth ride.

Job Type - Contractual role for 1 year Desired Skills : Adobe Customer Journey Analytics, Adobe Analytics, Adobe Launch, Adobe Target, Google Analytics, Google Tag Manager, Tealium, Snowplow. Strong programming skills in JavaScript, HTML/CSS, Python, SQL Required Skills & Experience - Proven expertise (5+ years) implementing and managing large-scale web analytics using tools such as: Adobe Customer Journey Analytics, Adobe Analytics, Adobe Launch, Adobe Target, Google Analytics, Google Tag Manager, Tealium, Snowplow , etc. Expertise in Adobe Analytics - Adobe Customer Journey Analytics Migrations, and migration from app measurement framework to Web SDK Working knowledge of:Adobe Launch (Tag Management) Adobe Analytics & Customer Journey Analytics Major advertising platforms: Google, Facebook, LinkedIn, Epsilon Experience integrating and supporting MarTech/ad-tech platforms (6sense, Adobe Target, etc.), and rapidly onboarding new vendor solutions. Demonstrable ability to build and maintain dashboards/reports in Adobe Analytics, Adobe CJA and Tableau. Strong experience with hit-level querying in Adobe Customer Journey Analytics and customer-level data analysis. Hands-on experience with Event Driven DataLayer development (with and without tag management). Experience with tag deployment based on consent frameworks, specifically OneTrust. Strong analytical, project management, and written/verbal communication skills Strong programming skills in JavaScript, HTML/CSS, Python, SQL Familiarity with HTML, variable mapping, cookies, server call types, link tracking, identity management, packet sniffing. Ability and willingness to work independently across all phases of the analytics implementation lifecycle. Ability to work within an Agile development framework and communicate across non-technical and technical stakeholder groups. Roles and Responsibility - Support demand generation teams with new reporting and third-party tracking requests (across media vendors such as Google, Facebook, LinkedIn, Epsilon, etc.). Implement and update Adobe CJA and Analytics/tracking scripts, variables, and integrations using Adobe Launch, ensuring accurate mapping, server call types, cookies, dataLayers, and identity management across web properties. Quickly onboard and integrate new ad-tech and third-party vendors (e.g., 6sense, Adobe Target, LinkedIn, Facebook, Google, etc.). Develop and maintain dashboards and reports in Adobe Analytics and Tableau to provide actionable insights for marketing stakeholders. Monitor and ensure data accuracy and integrity across our analytics platforms via ongoing QA, automation scripts, and outage detection. Support end-to-end QA cycles: completing user acceptance testing (UAT), validating data integrity, and confirming reporting accuracy on new and updated implementations. Conduct ad-hoc analyses (in Adobe CJA, Adobe Target, Adobe Analytics, Snowflake, and Tableau) to support marketing and product teams. Maintain integration with OneTrust to ensure analytics tags are deployed only after proper visitor consent is granted. Advise on data privacy best practices: Stay up-to-date with GDPR/privacy regulation changes and ensure ongoing compliance. Collaborate within an Agile framework and communicate cross-functionally with teams across the enterprise.