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Apeiron Global
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Sr. SEM Analyst

Sr. SEM Analyst

Apeiron Global

2 - 3 years

4 - 5 Lacs

Bengaluru

Posted:1 day ago| Platform:

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Skills Required

PPC Google Analytics Wordpress CMS Google AdWords SEM HTML SEO Digital marketing Monitoring

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Description:

We are looking for an experienced and knowledgeable Search Engine Marketing Specialist to join our Marketing team! As a SEM Specialist need to have 2-3 years of hands-on SEM experience with a passion for digital marketing. Strong working knowledge of PPC and SEO best practices with the ability to analyze performance data and compose insightful reports for clients and internal teams.

Responsibilities:

Developing new and innovative SEM strategies for the organization.
Planning and implementing digital marketing campaigns on various platforms such as Google, Facebook, Instagram, and similar.
Managing the paid search marketing campaigns and other paid advertising campaigns.
Ensuring the organization s goals and objectives are met.
Analyzing data and insights to improve ROI.
Performing detailed keyword research and customer trends.
Monitoring clicks, redirects, and bounce rates.
Generating heatmaps to analyze consumer behavior on the website.
Suggesting improvement in the marketing campaign and make necessary changes if required.
Implement on-going A/B and user experience testing for ads, placements and landing pages.
Work with internal development and design teams to create dynamic landing pages.
Preparing SEM reports on a monthly basis and presenting it.
Staying up to date with the new advertising trends and PPC strategies.

Required Skills and Technologies:

Google Analytics.
Google Search Console (Webmaster Tools).
Google Keyword Planner Tool.
SEMrush/Moz/Ahrefs similar tools.
Google AdWords.
Instagram Ads.
Facebook Ads.
Google Shopping/Merchant Center.
Expertise with Google Docs/Sheets/Slids.
CMS Frameworks: WordPress.
Some Working knowledge of HTML.
Strong knowledge of search engine algorithms and ranking strategies.
Deadline and detail oriented.
Enthusiastic, flexible, and creative problem solver with excellent attention to detail.
Excellent ability to collaborate with internal teams.
Critical thinker and problem-solving skills.
Team player.
Good time-management skills.
Great interpersonal and communication skills.
Degree in relevant quantitative fields.

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Sr. SEM Analyst