Digital Marketing Exec- PPC Specialist

Synapsys Mentors

2 - 5 years

3 - 6 Lacs

Mohali Chandigarh

Posted:1 day ago| Platform:

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Skills Required

Ppc Management Pay Per Click Ab Testing Google Ads Ppc Campaigns Bing Ads Google Shopping

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

PPC (Pay-Per-Click) Specialist

Develop and implement PPC strategies and campaigns across Google, Bing, and other platforms
Conduct keyword research and analysis to identify target audiences and new opportunities
Create and optimize ad copy and landing pages for maximum performance
Monitor and analyze campaign performance and make data-driven decisions to optimize and improve results
Stay up to date on industry trends and best practices to ensure the campaigns are at the forefront of the industry
Collaborate with cross-functional teams, including design and content, to develop and implement PPC campaigns
Communicate campaign results and recommendations to clients and internal teams

Preferred candidate profile

2-5 years of experience in PPC advertising
Strong understanding of
Google Ads, Bing Ads, and other PPC platforms including Google Shopping Ads
Proven track record of successfully managing and optimizing
PPC campaigns
Strong analytical skills and ability to make data-driven decisions
Experience with
A/B testing and conversion rate optimization
Strong communication and presentation skills
Ability to work in a fast-paced environment and handle multiple projects simultaneously
Google Ads certification is a plus

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