Social Media Specialist (Kharghar, Navi Mumbai)

Social Media Specialist

We're looking for a highly motivated and creative Social Media Executive to join our in-house digital marketing team. Your role will be crucial in expanding our online presence, engaging our audience, and ultimately driving qualified leads through effective social media strategies.

This is a fantastic opportunity for someone passionate about social media to make a significant impact and contribute directly to our growth.

Responsibilities:

• Content Creation & Curation: Develop, create, and curate engaging and relevant content (text, image, video) for all social media platforms that aligns with our brand voice and marketing objectives.
• Platform Management: Manage and maintain our social media profiles, ensuring consistent branding, up-to-date information, and optimal performance across all channels.
• Audience Engagement: Actively monitor and respond to comments, messages, and mentions in a timely and professional manner, fostering a strong online community and building brand loyalty.
• Campaign Execution: Assist in the planning, execution, and optimization of social media campaigns designed to increase brand awareness, drive website traffic, and generate leads.
• Performance Tracking & Reporting: Monitor key social media metrics (reach, engagement, clicks, conversions) using analytics tools, prepare regular performance reports, and provide insights for continuous improvement.
• Trend Monitoring: Stay up-to-date with the latest social media trends, algorithm changes, and best practices to ensure our strategies remain effective and competitive.
• Competitor Analysis: Monitor competitor social media activities to identify opportunities and inform our own strategies.
• Collaboration: Work closely with the wider digital marketing team to ensure social media efforts are integrated with other marketing initiatives.

Requirements:

• Proven experience (1-3 years) as a Social Media Executive or similar role, preferably in a lead generation-focused environment.
• Demonstrable understanding of various social media platforms, their unique features, and best practices for business use.
• Excellent written and verbal communication skills with a keen eye for detail and a creative flair.
• Proficiency in creating engaging visual content using tools like Canva, Adobe Spark, or similar.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Familiarity with social media management and analytics tools.

Job Type: Full-time

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Work Location: In person