Social Media Designer (Kharghar, Navi Mumbai)

Social Media Designer Job Description

We are seeking a talented and detail-oriented Social Media Designer to join our marketing team. The ideal candidate will be a highly creative individual with a strong understanding of current social media trends, platform requirements, and graphic design principles. This role involves conceptualizing, designing, and producing engaging visual content to enhance our brand's presence and achieve marketing objectives across various social media channels, including Google Business, Instagram, Facebook, YouTube, Pintrest and more.

Responsibilities

• Content Creation: Design and create original, high-quality visual content for social media, including static graphics, infographics, animations, videos, GIFs, and interactive elements.
• Brand Consistency: Ensure all visual content aligns with brand guidelines, maintains a consistent aesthetic, and effectively communicates the brand message.
• Collaboration: Work closely with the marketing team, social media managers, copywriters, and other stakeholders to brainstorm ideas, develop campaigns, and ensure cohesive execution of visual concepts.
• Platform Optimization: Adapt designs for different social media platforms, optimizing content for specific dimensions, formats, and audience behaviors.
• Trend Analysis: Stay up-to-date with the latest social media trends, design techniques, and emerging technologies to keep our content fresh and relevant.
• Asset Management: Maintain and organize a library of digital assets, templates, and design files for efficient workflow.
• Performance Monitoring: Monitor the performance of visual content and utilize insights to inform future design strategies and improve engagement metrics.
• Project Management: Manage multiple design projects simultaneously, adhering to deadlines and delivering high-quality work in a fast-paced environment.

Requirements and Qualifications

• Education: Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field (or equivalent practical experience).
• Experience: Proven experience (1-2 years) as a Social Media Designer, Graphic Designer, or similar role, with a strong portfolio showcasing relevant social media design work.
• Technical Skills: Proficiency in industry-standard softwares - Canva, CapCut etc.
• Social Media Knowledge: In-depth understanding of various social media platforms, their algorithms, and best practices for creating engaging content.
• Creativity and Aesthetics: Exceptional visual eye, strong aesthetic sense, and the ability to translate marketing objectives into compelling visual designs.
• Communication: Excellent communication, collaboration, and teamwork skills. Ability to effectively present design concepts and incorporate feedback.
• Adaptability: Ability to adapt quickly to changing trends and requirements, and to manage time effectively under tight deadlines.
• Operating Camera: Knowledge of operating DSLR, mobile camera for content creation will be preferred.

Job Type: Full-time

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Work Location: In person