Social Media Marketing Specialist

Company Description

PANASHI FZCO provides end-to-end kiosk solutions, including hardware, software, integration, and implementation. Our AI-powered self-service kiosks are meticulously crafted to meet and exceed expectations. We offer customized solutions tailored to specific needs, ensuring advanced sophistication through remarkable attributes and functionalities. With extensive experience and deep-rooted proficiency, we have successfully executed comprehensive self-service kiosk setups and intelligent systems for multinational enterprises across various sectors.

Role Description

This is a full-time on-site role for a Social Media Marketing Specialist located in Kakkand, Ernakulam. The Social Media Marketing Specialist will be responsible for creating, scheduling, and managing content across various social media platforms. This role involves developing social media strategies, monitoring and analyzing performance metrics, engaging with online communities, and staying updated with social media trends. The specialist will collaborate with the marketing team to enhance brand visibility and drive engagement.

Skills,

• Deep working knowledge of LinkedIn, Instagram, Facebook, TikTok, , YouTube, Twitter, Pinterest, WhatsApp Business (know native features, ad formats, algorithm changes)
• Short-form video editing (Reels, Shorts)
• Community management—respond to DMs, comments, reviews within brand tone and SLA
• Blogging & long-form LinkedIn articles
• Campaign setup and optimisation in Meta Ads Manager, LinkedIn Campaign Manager
• Content calendar & scheduling tools (Later, Buffer, Meta Business Suite)
• SEO fundamentals (keyword research, tagging, alt-text
• Community management—respond to DMs, comments, reviews within brand tone and SLA