Social Media Manager

Underrated Club is a homegrown streetwear label that blends bold self-expression, youth culture, and everyday comfort. We’re building a tribe — not just a customer base — and we’re looking for someone who lives and breathes social media to help tell our story.

Role Overview

We are seeking a creative, trend-savvy, and data-driven Social Media Manager to lead our digital presence across platforms. From Instagram Reels to X, memes to moodboards — you’ll be the voice of the brand, crafting content that connects and builds community.

Key Responsibilities

• Own and execute social media strategy across Instagram, Threads, X, YouTube, Pinterest, and other emerging platforms.
• Plan and create engaging content — from styling reels, product drops, influencer shoutouts to behind-the-scenes clips.
• Collaborate with the design team on campaigns, photoshoots, and content calendars.
• Track trends, youth culture moments, and viral formats — and act fast on them.
• Coordinate with influencers and creators for collabs and content partnerships.
• Monitor performance using analytics tools and optimize content accordingly.
• Respond to DMs, comments, and drive community conversations.
• Manage shoot schedules, prop curation, and short video scripting when needed.

What We’re Looking For

• Minimum 5 years of experience

  managing social media for fashion, lifestyle, or youth-centric brands.
• Sharp sense of aesthetics, trending formats, and Gen Z language.
• Comfortable shooting content on phone and directing creatives when needed.
• Bonus if you know basic editing (CapCut/InShot/Canva) or have handled creator collabs.
• A passion for streetwear, fashion, and internet culture is a

  must

  .