Social Media Manager

About Us

Difference

Role Overview

Social Media Manager

Key Responsibilities

• Strategy & Planning

• Develop and execute social media strategies for clients across industries (D2C, tech, lifestyle, etc.).

• Set quarterly goals and KPIs per brand (growth, engagement, conversion, etc.).

• Identify content trends and cultural moments to insert brand voices in timely, clever ways.

• Content Creation & Management

• Build monthly content calendars across platforms: Instagram, LinkedIn, Twitter/X, YouTube, Facebook, Threads.

• Collaborate with internal teams (design, copy, performance) to bring posts, campaigns, and reels to life.

• Write sharp, on-brand copy tailored to each platform.

• Community Management

• Monitor comments, DMs, mentions, and trends — engage with communities actively and authentically.

• Flag opportunities for interaction, influencer partnerships, or campaign pivots.

• Analytics & Reporting

• Track performance using platform analytics and third-party tools.

• Prepare monthly reports with insights, learnings, and improvement suggestions.

• Run A/B tests where relevant to refine tone, formats, or posting times.

Must-Haves

• 2–4 years of social media experience, preferably at a digital/creative agency.
• Fluency in Instagram, LinkedIn, Twitter/X, YouTube — both strategy and execution.
• A love for good copy and bold content ideas.
• Excellent time and project management skills.
• Comfort working with clients, creatives, and performance teams.

Nice-to-Haves

• Experience with tools like Buffer, Sprout, Notion, Canva, and Meta Business Suite.

• Design sensibility or light creative skills (editing reels, static visuals, etc.).

• Knowledge of paid social campaigns and how organic content complements them.

• Interest in memes, brand culture, and what makes the world tick.