11 Shopper Marketing Jobs

Chief Manager Customer Marketing will be part of the sales Development team, responsible for leading customer marketing strategy focusing on offline channels. This role requires the incumbent to develop Trade Marketing plans for Littles, Lacto and other advertised brands collaborating with sales and marketing team. The incumbent will develop Consumer/shopper decision trees and tools to impact the execution of our brands instore across the Channels of General Trade Chemist, General Trade Relevant non Chemist , Modern Trade, Supermarket and to win by Channel and enhance brand presence across key retail partners and achieve targets for the brands handled. Drive market share growth for the brands. Develop NPD launch strategy along with the marketing organization and help develop trade launch strategy and ensure on time launch completion. EXPERIENCE: 6 to 9 years of total experience with at least 2 4 in customer marketing or sales development or regional key account management. Proven high performer as an Area Manager and Regional Key Account/Regional Customer Marketing/Central KAM/Central Customer Marketing. Strong experience in designing and executing customer marketing strategies that drive retail sales and a good understanding of managing Trade Spend and ROI Knowledge of developing Consumer Decision Tree and Local Success models by each Channel Demonstrated success in working cross functionally with sales, trade marketing, and brand teams Experience in managing retail partnerships, promotional planning, and performance analysis Key Roles/Responsibilities Lead and implement customer marketing strategies and programs to drive business growth in the offline channels Collaborate with the sales team to identify key growth opportunities and develop tailored marketing programs aimed at enhancing customer engagement, improving sales, and increasing brand penetration at retail Design and execute innovative in store promotional campaigns, activations, and trade marketing strategies to increase product visibility and sales at key retail partners Manage customer marketing budgets and resources effectively to ensure the best use of available spend for maximum ROI Develop strong relationships with key retail partners and collaborate on joint business plans, promotional initiatives, and sales growth strategies Leverage customer insights, data analytics, and sales performance to refine strategies, optimize trade programs, and evaluate campaign effectiveness Oversee the creation and distribution of marketing assets, such as point of sale materials, digital content, and merchandising tools, to support retail campaigns Monitor competitor activities and industry trends to identify opportunities for differentiation and continuous improvement in customer marketing efforts Conduct regular training sessions for internal teams and retail partners to ensure proper implementation and execution of marketing initiatives Evaluate the performance of marketing programs through KPIs, sales tracking, and post campaign analysis to ensure continuous optimization and effectiveness

As an ideal candidate for this position based in Hyderabad within the FMCG sector, you should possess an MBA in Marketing from reputable B-schools, coupled with 7-10 years of experience in Sales, including 2 years of Trade Marketing exposure in General Trade specifically. It is essential that you have been associated with Tier 1 FMCG Industries to be considered for this role. In addition, you must have a proficient working knowledge of the regions of Andhra Pradesh and Telangana, including the ability to communicate effectively in the local language. Furthermore, candidates below 38 years of age will be preferred for this position. Your primary responsibilities will include strategizing and executing monthly promotional activities targeting General Trade on a national scale. This involves a deep understanding of competition trends, historical expenditure analysis, and overall business requirements. You will be entrusted with managing the Profit & Loss statement, conducting monthly and yearly forecasts, and executing P&L related initiatives effectively. Moreover, you will be expected to develop and implement shopper marketing plans that are in line with brand and channel strategies for the designated category. Utilizing shopper insights and analytics, you will design campaigns aimed at enhancing conversion rates at the point of purchase. Collaboration with internal teams such as Marketing, Sales, and Category Management is crucial to ensure alignment on common objectives and goals. If you meet the aforementioned qualifications and are excited about the opportunity to contribute to our dynamic team, we invite you to send your CV to hr17@hectorandstreak.com.,

We are hiring for a Tier 1 Global MNC Client into FMCG Sector. Candidates working in FMCG sector needs to apply, someone who has worked as KAM for EComm or Quick commerce is much relevant for us. Role Summary This role combines quick commerce expertise with shopper-centric execution and performance marketing skills to deliver strong visibility, conversion, and campaign outcomes across platforms such as Blinkit, Zepto and Swiggy Instamart, among others . It requires deep platform knowledge, a sharp understanding of consumer purchase triggers, and the ability to translate brand strategies into compelling platform activations that drive sales and impulse conversion. Key Responsibilities Lead always-on and campaign-based media strategies across upper, mid, and lower funnel. Plan, execute and optimize paid media campaigns on Meta and Google to drive traffic, visibility and conversions on assigned quick commerce platforms. Lead platform planning and execution for Q-commerce accounts including Blinkit, Zepto, Swiggy Instamart, and more. O wn visibility and promotional calendar execution across platforms: banners, in-app placements, push notifications, and home screen features. Collaborate with creative and content teams for timely asset deployment and performance-fit adaptations. Work with sales/supply teams to ensure pricing accuracy, pack availability, and real-time fulfillment alignment. Develop launch strategies for NPDs and seasonal campaigns to drive visibility and rapid trials. Analyze campaign performance, platform reports, and competitor visibility to inform future planning. Support shopper marketing initiatives by integrating shopper insights into content and offer design. Must-Have Skills & Tools Strong understanding of Q-commerce platform algorithms, placements, and formats. Experience with platform dashboards and execution tools (e.g., Blinkit Partner Panel, Zepto Console). Ability to link shopper behavior with commercial outcomes (e.g., impulse triggers, value packs, delivery windows). Comfort working cross-functionally with creative, sales, supply chain, and analytics teams. High attention to detail, responsiveness, and ability to manage real-time changes. Proficiency in Excel, campaign trackers, and content deployment tools. Preferred Qualifications 5 to 8 years in e-commerce or shopper marketing roles within FMCG. Proficiency in full-funnel paid media strategies. Strong analytical mindset with a bias for action and experience in proving media impact on business outcomes. Prior experience managing campaigns on quick commerce platforms is essential MBA or postgraduate qualification in marketing, retail, or digital commerce preferred

Job Summary: We are seeking a dynamic and strategic Marketing Manager with strong FMCG experience to lead our brand and marketing efforts. The ideal candidate will play a key role in developing and executing 360-degree marketing strategies that drive product visibility, market share, and consumer loyalty. You will be responsible for managing product launches, brand positioning, market research, and promotions across traditional and digital channels. Key Responsibilities: Develop and execute brand strategies and marketing plans for FMCG product categories Lead end-to-end product marketing initiatives including new product development, launch, and lifecycle management Analyze market trends, consumer behavior, and competitor activity to inform strategy Plan and execute ATL & BTL campaigns (TV, radio, print, in-store, activations, etc.) Drive digital marketing activities including social media, influencer campaigns, SEO/SEM, and e-commerce integration Collaborate with cross-functional teams sales, supply chain, R&D, and creative to ensure cohesive brand execution Manage trade marketing activities and promotions to drive in-store visibility and sales Oversee marketing budgets, forecast spending, and ensure cost-efficiency Monitor brand performance KPIs, sales growth, and ROI metrics, and make data-driven adjustments Work with research agencies for consumer insights, brand health studies, and product testing Qualifications: Bachelors or Masters degree in Marketing, Business, or related field 8-10 years of marketing experience, preferably within an FMCG environment Proven success in brand management and product marketing Strong understanding of shopper marketing and retail execution Experience with media planning and digital marketing platforms Excellent communication, leadership, and analytical skills Ability to work in a fast-paced, results-driven environment. Preferred Skills: Hands-on experience with tools like Nielsen, Google Analytics, etc. Strong commercial acumen and creativity. Experience working with distributors, retailers, and modern trade channels.

Chief Manager Customer Marketing will be part of the sales Development team, responsible for leading customer marketing strategy focusing on offline channels. This role requires the incumbent to develop Trade Marketing plans for Littles, Lacto and other advertised brands collaborating with sales and marketing team. The incumbent will develop Consumer/shopper decision trees and tools to impact the execution of our brands instore across the Channels of General Trade Chemist, General Trade Relevant non Chemist , Modern Trade, Supermarket and to win by Channel and enhance brand presence across key retail partners and achieve targets for the brands handled. Drive market share growth for the brands. Develop NPD launch strategy along with the marketing organization and help develop trade launch strategy and ensure on time launch completion. EXPERIENCE: 6 to 9 years of total experience with at least 2 4 in customer marketing or sales development or regional key account management. Proven high performer as an Area Manager and Regional Key Account/Regional Customer Marketing/Central KAM/Central Customer Marketing. Strong experience in designing and executing customer marketing strategies that drive retail sales and a good understanding of managing Trade Spend and ROI Knowledge of developing Consumer Decision Tree and Local Success models by each Channel Demonstrated success in working cross functionally with sales, trade marketing, and brand teams Experience in managing retail partnerships, promotional planning, and performance analysis Key Roles/Responsibilities Lead and implement customer marketing strategies and programs to drive business growth in the offline channels Collaborate with the sales team to identify key growth opportunities and develop tailored marketing programs aimed at enhancing customer engagement, improving sales, and increasing brand penetration at retail Design and execute innovative in store promotional campaigns, activations, and trade marketing strategies to increase product visibility and sales at key retail partners Manage customer marketing budgets and resources effectively to ensure the best use of available spend for maximum ROI Develop strong relationships with key retail partners and collaborate on joint business plans, promotional initiatives, and sales growth strategies Leverage customer insights, data analytics, and sales performance to refine strategies, optimize trade programs, and evaluate campaign effectiveness Oversee the creation and distribution of marketing assets, such as point of sale materials, digital content, and merchandising tools, to support retail campaigns Monitor competitor activities and industry trends to identify opportunities for differentiation and continuous improvement in customer marketing efforts Conduct regular training sessions for internal teams and retail partners to ensure proper implementation and execution of marketing initiatives Evaluate the performance of marketing programs through KPIs, sales tracking, and post campaign analysis to ensure continuous optimization and effectiveness

Regional Shopper & Customer Marketing for GT is responsible for the one of the key verticals of S&CM at Nivea i.e., Indirect Channel Partners of Top 8.5K, 20K, Chemist and Wholesale. Key responsibilities include shopper activations, customer management, budget management for trade scheme and evaluating & implementing strategies for business growth. The role is responsible for delivering market share in general trade. He/she would be the key person involved with all launch planning along with HO team, driving channel efficiencies & channel programs. Create Retail Excellence at point of sale and develop stronger customer partnerships by building customer blueprints & driving excellence in execution. Developing & implementing GTM strategies & initiatives to improve efficiency & effectiveness of trade coverage. Planning Sub Channel Planning & Management: Plan and manage the sub-channel growth, contribution to the overall sales plan. Manage Chemist, top 7.5K stores, top 20K stores, Rest of Retail, Super Distributors and Wholesale channels. Drive select MSL SKUs. S&OP Planning: Closely partner with indirect channel to ensure that bottom up S&OP forecast is baked into the overall plan led by Supply Chain. Represent the direct channel in the S&OP discussions GT JBP: Planning, Quarterly Scorecards, Actions and follow ups Marketing Planning: Plan and drive and executing market share strategy. Sales capability planning: Plan capability interventions for direct channel field force on various topics Drive sales contests to drive focus BGRs Field Execution RE Mapping Ensure Execution of Defined RE in system Align the RE basis trax, checks every quarter Bi yearly updates and corrections if any MSL MSL Availability by RE Ensure 100% MSL execution as per RE/ TRAX INNOVATION PICOS: New Products Guidelines as per HO Selling Story Execution by RE Availability in Primary and secondary shelf as per defined norms Knowledge, Skills and Experience Education: MBA from Tier 1 Institute from in Sales & Marketing. Experience in FMCG industry is desired. This is a team handling role Role will report to Associate Director - regional Sales Candidates from Premier BSchools (rankholders) with min 3-4yrs of experience as an ASM/Sr ASM or in Trade marketing from any FMCG company can apply. Job Location - Kolkata People who are ready to shift to Kolkata can also apply.

Role & responsibilities : Reviewing Operations team performance and gaps to be identified, planned & executed to their best to the organization. Identify Market opportunities and insights: New task opportunities within the client stream and continued engagement with client team and operations team Market visit calendar to be published for each month by the 15th of the previous month & to be shared in the monthly review as plan vs achievement’ Build a 1+1 succession plan for up to OE/OM levels. Have a competency development and execution plan with timelines for self & Team Invoicing & Payment - ensure on time billing & collection that includes variable fee CSAT - Measures Annually, Deep analysis on reasons of areas of concern scored low by the client, Action plan to improve on those areas, follow up in the monthly meeting on progress of the low points to ensure we don’t get poorly scored the next time, Suggesting and implementing ways to improve on other parameters to improve overall scores Wallet Share - Specific to Deep Delivery engagement, continued merchandizing & In store promoter program Cross category task acquisition - new geography task acquisition. Deliver target gross margin to each acquired task Build Consistency with Client Category team to in-store execution, branding, signage & adjacencies to execution Support & execute pure staffing & staff augmentation program pay roll management Strategize and suggest newer execution methods to leverage market insights, cross category, competition learning In addition to above duties and functions any other assignment given by the management occasionally or on a daily basis is to be performed respectively.

Whats in it for you? Lead a dynamic field sales team and drive real results Own the game plan for growthstrategy, execution, and innovation Work cross-functionally with some of the sharpest minds in FMCG Make big moves with big brands in a fast-paced, purpose-driven culture Grow your career with world-class learning and leadership exposure What You'll Do: Drive our Route to Market strategy across channels and markets Build and develop a top-notch sales team that wins consistently Partner across Sales, Marketing, RTM, and Finance to bring plans to life Lead key KPIs—sales, cost, people, and productivity Take charge of new launches, regional activations, and growth pilots Champion tech, process, and governance to scale smartly What You Bring: MBA from a premier B-school 5–8 years’ experience in FMCG sales (including 3+ years as ASM/Business Manager) Regional/National exposure in sales planning & execution A strong commercial lens, inspiring leadership, and a get-it-done attitude Apply now on the below link and lead the change where it matters most— on the ground and in the hearts of consumers. https://careers.mars.com/global/en/job/R124727/Regional-Customer-Marketing-Manager-West;-Mars-Petcare;-Mumbai

Role & responsibilities 1. 1. Business Development: Develop strategies to support business development in the Traditional Trade channels (Retail, WS and SS) Develop initiative grid for the channel which is aligned to the Marketing initiatives. Work closely with the Brand team and the Region team to align quarter and annual plans. Work closely with the Brand team for planning the annual numbers and calendarize the same, based on a granular channel/geography level share development plans. Manage end-to-end trade spends for Traditional Trade channel as per the TS components in the P&L of TT business. 2. Drive Sales Programs and Initiatives: Extensively support driving of Sales execution excellence’ programs for rural and urban channels. Create and Develop Loyalty programs for Retail / WS / SS channels to drive business. Plan the Visibility calendar and the spend plans for all brands and customers and develop the Activity grid. Align the Visibility deployment plan with the Brand plans regional teams. Asset design: Coordinate and finalize the assets with Marketing. Participate with the procurement team for vendor briefing. Prepare budget for visibility deployment for all channels. Review ROI and suggest improvements for better execution. Ensure deployment of all Visibility assets through the Field team for on ground Execution under an optimized budget plan. Track the performance and evaluate the ROI and suggest continuous improvement for business development. 3. New Product Development: Develop the portfolio strategy for new product launches in pipeline. Maximize the long term profit flow from the portfolio of brands within it. 4.Drive Execution Efficiencies: Track and analyze data on the execution levels and suggest actions for improvement. Review the performance around BE, MSL, ECO and TLSE with the Region and Marketing teams. 5. Manage Designs and Spend Controls: Track completion actions and set up evaluation tools on ROI Review the TS Spends by channel on a quarterly basis with management team. 6. Resource Management: Manage all the third party sales resources- ISRs, DBSRs and FOs. Manage deployment, coverage and ways of working of the resources. 7. Communication: Develop and roll out communication for the all the initiatives to the Field team. Support in the cascade for smooth and effective execution of all initiatives. 8. Support special initiatives : Support the execution of GTM strategy across regions Work closely GTM team to plan and prepare the Channel/ASM targets based on Selling and Distribution plans for Urban and Rural foundations. 9. Reports and Analytics: Track and report data from DMS and tech enablers Analyze reports and develop insights on performance of sales initiatives Analyze and leverage insights from Nielsen 10. Capability Development: Support the sales capability development programs for DBSR, TSI, ISR, ASM. Qualification: Preferably MBA from premier Institute with at least 5 years of experience in Sales & Trade marketing in FMCG Companies with atleast two years of experience as an ASM. Experience must cover Budget management, marketing planning and portfolio marketing mix management.

Role & responsibilities 1. Business Development Developing Regional strategies to support business development in the Traditional Trade channels (Retail, WS and SS) Work closely with the RSM/ZSM and HoCM/ CMM TT for planning KPIs for key initiatives and then supporting the Regional rollouts. Support the Region team in Target setting for all Initiatives in coordination with Corp CM team. Developing the communication and rollout of the all the initiatives to the Field team in coordination with the Central CM team. Competition tracking and market intelligence. 2. Driving Execution Excellence Programs: Rural and Urban Work closely with the Central CM team to prepare Region specific plans for all Channel initiatives Ensure all targets are aligned and deployed to the Area teams. Support the Region Leadership in developing the Region specific communications for deployment of Channel initiatives. Track data and manage database for evaluation. Suggest improvements and course correction actions based on evaluations. 3. Driving Efficiency Excellence : ECO, MSL , KPI tracking, GTM Deep dive into specific areas for driving efficiencies for business development. Tracking data, Analyzing and Reporting the execution levels and suggesting actions for improvement. Reviewing with the same with the Region and Area Teams. Working closely with the Corp CM team to support in the deployment and tracking of the GTM initiatives in the Areas. 4. Capability Building Initiatives Support the Region leadership and Corp team in the rollout of all capability building initiatives Track for progress and develop smart analytics to quantify gains. For eg. Passion. 4. Communication, Tracking and Reporting Develop and roll out communication for the all the initiatives to the Field team. Anchor the Comm Letter for the region. Develop the regional flavour to make the central comm letter meaningful and relevant for the Areas. Support in the cascade for smooth and effective execution of all initiatives. 5. POS Materials Management Drive the execution of POS material by format, channel, both for temporary and permanent Ensure correct quality, quantity and distribution of POS materials Receive feedback from the field on POS materials and feed the inputs to central CM team to adapt materials in accordance with field requirements. Preferred candidate profile MBA from a premier Institute with experience in FMCG industry. Should have successfully completed Field Sales role and specifically as a ASM in the last role. Must have a good understanding of FMCG Sales, GTM and DB management.

Job Objective: Mass offline team focuses on driving acceptance at offline merchants across urban and rural markets across the country. The Marketing Lead is responsible for building a strong merchant base and ensuring a strong relationship with them. The role will require keen observation of merchant and customer behaviour, along with available performance data to modify and evolve regional plans and suggest product / process innovations for better service of customer needs. The incumbent will therefore be responsible for setting up team to drive acquisition and quality targets in an efficient manner. Reporting Matrix: The role will report to Marketing Head Offline Business and will be based out of Bangalore Responsibilities: • Driving Retail Visibility - executing through Regional Marketing Managers (RMM) • Monthly/ Quarterly planning of material - Collateral planning and Planogram formulation • Innovation in Visibility Elements for Mass • Branding/marketing for market share - conceptualizing scale projects like Photo QR, Soundbox Deployment, etc • Regional deployment audit to improve quality of servicing in the field • Identifying regional problems and taking initiatives to solve them with RMMs • Designing of National collaterals to improve TOMA and preference of in the merchant community • Improving Business app engagement Increase #merchants using Business app Drive awareness and adoption of Business app features • Driving various product led interventions to simplify and automate way of working resulting in increased efficiency • Coordination with various external stakeholders (Ex: printing partners, delivery partners, agencies) to ensure SLAs are adhered • Brand Presence / Awareness events (Offline) - Mall Activations /Canter /Marathons /Enclaves /OOH Planning for national campaigns, etc.