Manager Customer & Shopper Marketing (Ecomm)

We are hiring for a Tier 1 Global MNC Client into FMCG Sector.

Candidates working in FMCG sector needs to apply, someone who has worked as KAM for EComm or Quick commerce is much relevant for us.

Role Summary

shopper-centric execution and performance marketing

It requires deep platform knowledge, a sharp understanding of consumer purchase triggers, and the ability to translate brand strategies into compelling platform activations that drive sales and impulse conversion.

Key Responsibilities

• Lead always-on and campaign-based media strategies across upper, mid, and lower funnel.

• Plan, execute and optimize paid media campaigns on Meta and Google to drive traffic, visibility and conversions on assigned quick commerce platforms.

• Lead platform

  planning and execution for Q-commerce accounts including Blinkit, Zepto, Swiggy Instamart, and more.

• O

  wn visibility and promotional calendar execution across platforms:

  banners, in-app placements, push notifications, and home screen features.

• Collaborate with creative and content teams for timely asset deployment and performance-fit adaptations.

• Work with sales/supply teams to ensure pricing accuracy, pack availability, and real-time fulfillment alignment.

• Develop launch strategies for NPDs and seasonal campaigns to drive visibility and rapid trials.

• Analyze campaign performance, platform reports, and competitor visibility to inform future planning.

• Support shopper marketing initiatives by integrating shopper insights into content and offer design.

Must-Have Skills & Tools

• Strong understanding of Q-commerce platform algorithms, placements, and formats.

• Experience with platform dashboards and execution tools (e.g., Blinkit Partner Panel, Zepto Console).

• Ability to link shopper behavior with commercial outcomes (e.g., impulse triggers, value packs, delivery windows).

• Comfort working cross-functionally with creative, sales, supply chain, and analytics teams.

• High attention to detail, responsiveness, and ability to manage real-time changes.

• Proficiency in Excel, campaign trackers, and content deployment tools.

Preferred Qualifications

• 5 to 8 years in e-commerce or shopper marketing roles within FMCG.
• Proficiency in full-funnel paid media strategies.
• Strong analytical mindset with a bias for action and experience in proving media impact on business outcomes.
• Prior experience managing campaigns on quick commerce platforms is essential
• MBA or postgraduate qualification in marketing, retail, or digital commerce preferred