Department: B2B Sales / Institutional Sales HORECA Channel Reports To: CEO Job Summary: We are seeking a proactive and strategic Manager HORECA (Lead Generation) to drive B2B growth in the spices segment by identifying and converting high-potential clients in the hospitality sector. The role focuses on generating quality leads, onboarding new HORECA customers, and laying the groundwork for strong, long-term partnerships with hotels, restaurants, catering companies, and food service providers. Key Responsibilities: Identify and qualify new HORECA leads across target geographies, including hotels, restaurants, caterers, QSRs, institutional kitchens, and cloud kitchens. Research market trends and competitor presence to identify whitespace opportunities. Generate a steady pipeline of qualified prospects through cold calling, field visits, networking events, trade shows, and referrals. Initiate first-level conversations with key decision-makers (chefs, purchase managers, F&B heads). Present companys spice product portfolio effectively, highlighting quality, pricing, and application advantages. Conduct product demos, sampling sessions, and taste trials when required. Maintain a detailed and updated lead database. Generate weekly and monthly lead reports and pipeline updates. Work cross-functionally with marketing, product development, and customer service teams to align solutions with customer needs. Share insights from market and customer feedback to help enhance the product portfolio. Meet monthly and quarterly lead generation targets. Support the closure of deals that contribute to revenue targets for the HORECA channel. Qualifications: Education: Bachelor's degree in Business, Hotel Management, or related field. MBA is a plus. Experience: 8-10 years of experience in HORECA lead generation, B2B sales, or institutional sales. Preferably in the food & beverage or spices industry. Industry Preference: Spices, Condiments, Food Ingredients, FMCG, or HoReCa-focused services. Key Skills: Strong lead generation and prospecting ability Understanding of HORECA procurement processes and dynamics Number of new qualified leads per month Lead-to-customer conversion rate Revenue contributed through new HORECA clients Market coverage and account penetration

Reporting Manager: - Assistant General Manager Sales Key Responsibilities: Meet and exceed sales targets for your area by promoting KPG Masale products. Develop strategies to grow sales and improve market share. Lead and manage a team of sales representatives to achieve sales goals. Provide training and guidance to the team to improve their performance. Build and maintain strong relationships with key customers, distributors, and retailers. Address customer queries and resolve issues quickly to ensure satisfaction. Expand the companys presence in the assigned area. Implement promotional activities and campaigns to increase brand awareness. Regularly report on sales performance, market trends, and competitor activities. Use sales data to identify areas for improvement and growth. Ensure timely availability of products at key outlets and retailers. Work closely with the supply chain and logistics teams to ensure smooth deliveries. Manage the sales budget for your area and ensure cost-effective operations. Qualifications: Education: A bachelor's degree or diploma in Sales and Marketing. 5-10 years of experience in a sales role (preferably in FMCG or food & Spices industry). Negotiation and decision-making abilities. Good understanding of market dynamics and sales techniques. Ability to manage and monitor sales performance effectively. Proficient in Microsoft Office Suite or CRM tools for reporting and tracking sales.

Job Summary: We are seeking a dynamic and strategic Marketing Manager with strong FMCG experience to lead our brand and marketing efforts. The ideal candidate will play a key role in developing and executing 360-degree marketing strategies that drive product visibility, market share, and consumer loyalty. You will be responsible for managing product launches, brand positioning, market research, and promotions across traditional and digital channels. Key Responsibilities: Develop and execute brand strategies and marketing plans for FMCG product categories Lead end-to-end product marketing initiatives including new product development, launch, and lifecycle management Analyze market trends, consumer behavior, and competitor activity to inform strategy Plan and execute ATL & BTL campaigns (TV, radio, print, in-store, activations, etc.) Drive digital marketing activities including social media, influencer campaigns, SEO/SEM, and e-commerce integration Collaborate with cross-functional teams sales, supply chain, R&D, and creative to ensure cohesive brand execution Manage trade marketing activities and promotions to drive in-store visibility and sales Oversee marketing budgets, forecast spending, and ensure cost-efficiency Monitor brand performance KPIs, sales growth, and ROI metrics, and make data-driven adjustments Work with research agencies for consumer insights, brand health studies, and product testing Qualifications: Bachelors or Masters degree in Marketing, Business, or related field 8-10 years of marketing experience, preferably within an FMCG environment Proven success in brand management and product marketing Strong understanding of shopper marketing and retail execution Experience with media planning and digital marketing platforms Excellent communication, leadership, and analytical skills Ability to work in a fast-paced, results-driven environment. Preferred Skills: Hands-on experience with tools like Nielsen, Google Analytics, etc. Strong commercial acumen and creativity. Experience working with distributors, retailers, and modern trade channels.