SEO Link Building and Outreach Specialist (Agency exp preferred)

Job Title: SEO Link Building, Outreach & Content Specialist (Agency exp preferred)

Department: Digital Marketing
Employment Type: Full-Time
Location: On-site
Experience: 2-4 years

About the Role

We are looking for a proactive and experienced Link Building & Outreach Specialist to join our digital marketing team. The ideal candidate will be responsible for acquiring high-quality backlinks through manual outreach, guest posting, content/ blog writing and strategic collaborations. The candidate must come with their own outreach database and a strong understanding of SEO and backlink-building strategies.

Key Responsibilities

● Develop and execute a link-building strategy to improve domain authority and organic rankings.

● Create high-quality, engaging articles and content

● Demonstrate a strong understanding of different types of backlinks

● Identify and reach out to relevant websites, bloggers, influencers, and media outlets for link opportunities.

● Leverage your existing database of publishers and contacts to secure high-quality backlinks.

● Pitch guest posts, collaborations, and link exchanges that align with SEO goals.

● Monitor backlink profile, identify toxic links, and coordinate removal/disavowal as necessary.

● Collaborate with the content team to create or request content tailored for outreach and backlink placement.

● Track outreach efforts, maintain communication logs, and generate detailed reports on link-building performance.

● Stay up-to-date with the latest SEO and Google algorithm updates, ensuring compliance with white-hat practices.

Required Skills & Qualifications

● 2-4 years of experience in SEO outreach and link building.

● Must have and maintain an active, high-quality outreach database (blogs, publishers, influencers, etc.).

● Proven track record of acquiring high-quality do-follow backlinks from domains with a minimum Moz DA of 40+.

● Strong knowledge of SEO tools like Ahrefs, SEMrush, Moz, BuzzStream, Hunter, etc.

● Must now the AI automation tools and tricks to reduce the manual work.

● Excellent communication and persuasive writing skills for effective email outreach.

● Familiarity with Google Search Console, Google Analytics, and backlink auditing tools.

● Ability to analyze and report on link-building metrics, effectiveness, and ROI.

● Self-motivated, organized, and capable of managing multiple outreach campaigns at once.

Good to Have

● Experience with local SEO and citation building.

● Understanding of anchor text optimization and link diversity strategies.

● Prior experience in the Education/Ed-tech industry is a bonus.

● Agency experience preferred.

Job Types: Full-time, Permanent, Fresher

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Schedule:

• Day shift

Work Location: In person