Senior Product Marketing Manager

Job Description

Product Marketing Manager - Andheri, Mumbai, Location: Andheri, Mumbai (Only Local candidate) Budget: 12lpa-13lpa à 6yrs of experience à No gap in experience, no short duration contract, no Freelancing à Avoid 3 months NP candidates Additional inputs to screen - Digital marketing, lead generating experience is a must ,having at least 4-5 years of experience Organic marketing is their strength (blogs, Webinars, Social Media posts, Promotional Campaign) Their Verbal & written communication is excellent. From a product marketing experience: They have created Digital marketing landing pages, product pages, banners, emailers. Lead generating campaigns. They write marketing ad banners copies, scripts (basically they know how to create a story which will sell a product). Involved in creating Product marketing and GTM Strategies (Go to Market) Product Nurturing Campaigns / Up sell campaigns They Own and are responsible for everything about the product they are handling. Right from Creating all the benefits, USPs of products to creating marketing campaigns to creating good leads to making sure those leads also generate revenue. Their Current Companies main KPIs should be tied up to lead generation, revenue / sales. Preferred Knowledge is an added advantage: Good Knowledge in Digital SEO How to evaluate PPC Campaigns Past job profile: Digital Marketing Product Marketing Keywords GTM, Product Marketing Digital Account Managers Brand Manager Account Manager Sales Enablement Market Research Content Marketing Digital SEO is now a preferred skill Link Building < creating organic traffic> is now a preferred skill Show more Show less