Senior Copywriter

About the Company - Established in 1996 , HiLITE Group is a diversified conglomerate headquartered in Kozhikode. The group has significantly influenced Kerala's Morden landscape through its presence in various sectors including Real estate(residential, commercial, and retail), Interior design, Business Parks, Education, Healthcare, Entertainment and Food & Beverage. Responsibilities - Craft persuasive and on-brand copy for digital and print campaigns including websites emails ,social media, product descriptions, ads and landing pages. Collaborate with designers, marketers and product teams to develop cohesive ,results driven campaigns. Lead brainstorming sessions and contribute original ideas for campaigns and content strategists. Maintain and evolve the brand voice and tone across all customer touch points. Edit and review copy from junior writers to ensure quality, consistency and effectiveness. Stay updated on marketing trends, consumer behaviour and competitor activity. Qualifications - Bachelors degree in English/ mass communication or related field. Required Skills-Excellent communication and writing skills both in English and Malayalam.Excellent command of grammar, story telling and brand voice. Experience with SEO, content management systems and performance tracking tools will be an added advantage. Show more Show less