Responsibilities:
- Conduct thorough research on industry-related topics to create original and insightful content for B2B audiences.
- Write compelling and SEO-optimized content for blogs, articles, product descriptions, social media posts, and the company's corporate website.
- Collaborate with the digital marketing team to create high-impact content for ad campaigns, landing pages, and marketing emails.
- Continuously analyse performance metrics such as website traffic and content engagement to refine content strategies.
- Edit and proofread content to ensure it aligns with brand guidelines, maintaining consistency and eliminating errors or inconsistencies.
- Optimize content using SEO best practices, including keyword research, meta tags, and on-page SEO techniques to improve search engine rankings and organic traffic.
- Craft engaging headlines and body copy that capture the attention of the target audience and encourage action.
- Develop and implement content strategies to promote products and services across digital platforms, including SEO, SEM, SMM, and email marketing campaigns.
- Regularly update the company’s website, ensuring content remains fresh, relevant, and aligned with current marketing goals.
- Identify content gaps in existing materials and propose new content ideas to address customer needs and enhance the company’s content library.
- Collaborate with cross-functional teams to ensure the content supports overall marketing goals and enhances user experience.
Requirements:
- Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field.
- 4-8 years of experience in content creation, particularly in B2B writing and marketing content writing.
- Proficiency in content management systems and digital marketing tools, with hands-on experience in SEO (Search Engine Optimization), SEM (Search Engine Marketing), and SMM (Social Media Marketing).
- Expertise in landing page creation, content strategies, and the ability to craft compelling marketing content.
- Superior writing and editing abilities, with a strong grasp of storytelling for B2B audiences.
- Creative and analytical thinking, capable of developing content that drives engagement and conversions.
- Proficiency in English communication and written skills, with a focus on marketing messaging and brand tone consistency.
- Multi-tasking skills, with the ability to manage multiple projects and campaigns simultaneously.
- Experience in Microsoft Office programs and other relevant content creation and marketing tools.
- Strong time management skills and the ability to meet tight deadlines in a fast-paced environment.
- Excellent communication skills, both written and verbal, with the ability to collaborate effectively with cross-functional teams.
Benefits:
- Competitive Salary based on experience.
- Health Insurance covering medical, dental, and vision.
- Paid Time Off for sick leave and personal needs.
- Provident Fund (PF) for long-term financial security.
- Career Growth with clear promotion paths.
- Young and Dynamic Team to collaborate with.
- Casual Office Environment with team outings.
- Access to Latest Tools for content creation.
Job Types: Full-time, Permanent
Pay: From ₹30,000.00 per month
Benefits:
- Commuter assistance
- Health insurance
- Internet reimbursement
- Paid sick time
- Paid time off
- Provident Fund
Schedule:
- Day shift
- Monday to Friday
Ability to commute/relocate:
- Peelamedu, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)
Experience:
- total work: 5 years (Required)
Work Location: In person
