Senior Content Writer

Imarticus Learning

Why Imarticus?

• Founded by industry experts, Imarticus is headquartered in Mumbai, and has a presence in over 16 cities in India, with a headcount of 500 plus employees.
• We have educated over 60,000 learners with providing more than 56,000 placements across.
• We have also pioneered the concept of professional degrees, “Prodegrees”.
• We do career transitions by offering more than 20 programs.
• We cater to the human capital and up-skilling needs of over 300 firms.
• We bridge the gap between academics and the industry providing job specific and industry relevant training.
• We are India's leading Financial Services and Analytics professional education company.
• We have collaborated with global giants to revolutionize learning by allowing aspirants to acquire skills demanded by the industry.
• We also bring high quality education from premier universities around the world and develop rigorous programs that are experiential, valuable and progressive.
• We are also providing programs/certifications in association with top tier institutes - IIM Indore. IIM Calcutta, IIM Lucknow, IIM Ahemdabad, IIT Roorkee, IIT Guwahati.

Need more info? Head to visit www.imarticus.org

Responsibilities:

• Researching industry-related topics (combining online sources, interviews and studies)
• Developing content for blogs, articles, product descriptions, social media, and the company website.
• Writing clear and compelling marketing headlines & copy to promote our products/services.
• Assisting the marketing team in developing content for advertising campaigns.
• Proofread and edit blog posts before publication. Proofreading content for errors and inconsistencies.
• Accountable for all content marketing initiatives to drive traffic, engagement, leads that deliver sales and customer engagement.
• Editing and polishing existing content to improve readability.
• Ensure all-around consistency (style, fonts, images and tone).
• Basic SEO understanding, content categorization and structure, content development, distribution and measurement.
• Collaboration across functions and silos to deliver an effective content marketing strategy and content plan to meet the business objectives at the lowest possible cost.
• Channel management of digital content hubs and all supporting social platforms.

Requirements:

• Proven work experience as a Content Writer, Copywriter or similar role for 3–5 years.
• Experience doing research using multiple sources
• Excellent writing and editing skills in English
• Ability to meet deadlines
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• A good understanding of the target audience.
• Familiarity with web publications will be a plus