Senior Category Manager - Puja Vertical

Job Description

Key Responsibilities: Drive domestic and global category revenue growth through pricing strategy, cost management, and market expansion. Build and execute state-level go-to-market (GTM) plans aligned with regional panchangs, festivals, and temple traditions. Collaborate cross-functionally with Fulfillment, Product, and Marketing teams to optimize user experience and operations. Innovate and introduce new puja categories, keeping them aligned with regional preferences. Develop retention-focused programs to boost customer loyalty and lifetime value (e.g., subscriptions, numerology pujas). Manage the puja calendar at state and national levels, covering key dates like amavasya, poornima, and ekadashi. Implement data-driven pricing strategies (dynamic/seasonal) to optimize conversions and profitability. Regularly analyze competitor offerings to stay ahead in the market. Manage vendor and temple partnerships to ensure operational excellence and cost optimization. Lead continuous optimization of category listings across web and app to drive revenue growth. Required Skills Competencies: Proven experience in category management, ideally in B2C, e-commerce, or faith-tech sectors. Strong analytical mindset; experience using data for decision-making and strategy. Deep understanding of regional cultural nuances, festivals, and temple networks is a plus. Ability to manage large-scale vendor/partner ecosystems. Excellent cross-functional collaboration and communication skills. Experience in pricing strategy and driving growth metrics. Strong problem-solving ability and entrepreneurial mindset. Hands-on experience with web/app-based product merchandising is an advantage.