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Senior Business Director

Senior Business Director

Xaxis

11 - 12 years

35 - 40 Lacs

Gurugram

Posted:1 day ago| Platform:

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Skills Required

Digital media SSP Business Director Automation Team management Business reporting Digital marketing digital advertising Analytics Media planning

Work Mode

Work from Office

Job Type

Full Time

Job Description

": "

About EssenceMediacom: A Leading WPP Media Brand

A Leading WPP Media Brand, EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the worlds best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy \u2014 built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary and Impact

We are currently looking for Senior Business Director to join us. You will be responsible for Media Planning among the brands that are market leaders. You should have a well-rounded understanding of media strategy and planning.

Reporting of the role Head of the Business

3 best things about this job:

Working on a cult brand and the global market the playfield
Digital core to the business, but not e-business
Evangelize Tech innovation to build efficiencies

Media Planning & Strategy

Work closely and in-depth with a team of Integrated planners, with the ability to guide on media planning with Platform depth
Strategic mindset considering audience deep dive, creating an approach note and bringing WPP Media vertical offerings while stitching the final approach/presentation to client
Client Success
Understand client objectives, category/competitive trends for various product categories
Ability to steer client review meetings on regular basis
Work towards delivering client delight and success by stitching all media offering including - Digital media, Offline media, content marketing, brand associations
Manage Campaign Supervision Team
Manage and supervise a team of campaign supervisors
Must know platform nuances and details to lead a team of Supervisors efficiently
Guide the team on regular basis for Optimization of campaigns
Work with the Planning team delivering time to time reports,
Campaign and business reporting
Work with the team of planners and reporting experts to build and deliver camping reports and Post Campaign analysis time to time
Have the foresight to tie back media delivery and reports with business objectives
Work on automation of reports with the automation experts in WPP Media
Team Management
Ability to manage large teams on Performance (Biddable and Performance Display) for from strategizing to delivery and client engagement at Annual to regular reviews.
Develop and strike partnership deals with key publishers and large affiliates

In three months:

Work with all constituents of integrated media eco-system under one single roof, bring them together as one offering for the client
Introduce digital channelsacross media and get the \u2018optimum performance media mix across existing clients
Lead the team of planners

In six months:

Learn about effectively pitching all integrated media productsto clients
Worked with a diverse team of media buyers and planners across 360-degree media and beyond
Be ready to lead and deliver reviews

In 12 months:

Emerged as a coveted champion and go-to person on digital marketing solutions
Proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners

Skills and Experience :

Minimum 11-12 years in media planning and strategizing
Excellent written and oral communication skills combined with outstanding presentation skills
Team management skills
Comfortable with client business metrics data and be able to use the same to craft media strategy
Understanding of programmatic landscape viz. Knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc.) Preferred
Applied knowledge of 3rd party ad serving, website and tracking and associated technologies Preferred
Intermediate to advanced analytical skills, specifically relating to performance data and metrics Preferred
Strong interpersonal and communication skills
Abreast with the latest technology that will affect digital advertising
Worked closely with publisher partners to elevate industry standards in-line with client needs.
Exposure to affiliate and programmatic technologies
People managing skills

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Senior Business Director