Sales Officer

Job Title: Sales Officer – FMCG (Ghee, Honey, Staples)
Industry: FMCG / Food Products / Organic Staples
Experience Required: 2–5 years in FMCG sales

Job Summary:

We are looking for a proactive and field-driven Sales Officer to support the growth of our FMCG product range, including ghee, honey, pulses, and staples. The ideal candidate should have hands-on experience in field sales, be capable of handling distributors and retailers, and possess an understanding of general trade, modern trade (MT), and emerging channels like q-commerce.

The Sales Officer will be responsible for market coverage, order generation, distributor coordination, and executing trade promotions as per the company's strategy.

Key Responsibilities:

Sales Execution

• Generate primary and secondary sales as per assigned targets.
• Achieve numeric and weighted distribution goals in the assigned territory.
• Ensure regular order booking and billing through distributor channels.

Retail & Market Coverage

• Visit outlets as per the beat plan to ensure availability, visibility, and activation.
• Expand retail coverage and improve market penetration in assigned areas.

Distributor & Trade Management

• Coordinate with distributors for stock availability, order processing, and claims.
• Monitor distributor ROI and ensure healthy stock rotation.

Reporting & Insights

• Maintain accurate daily sales reports, beat plans, and outlet coverage data.
• Share market intelligence and competitor insights with ASM.

Visibility & Merchandising

• Ensure timely deployment of POSM and visibility elements at retail outlets.
• Support new product launches, schemes, and local-level activations.

Experience:

• 2–5 years of experience in the FMCG field sales.
• Experience in handling food category products like staples, oil, ghee, honey, etc.
• Exposure to GT, MT, or Q-commerce is a plus.

Education:

• Graduate in any discipline (B.Com / BBA / BA / B.Sc)
• MBA or a PG Diploma in Sales/Marketing is an added advantage.

Skills:

• Strong interpersonal and communication skills
• Good knowledge of local geography and trade practices
• Basic Excel/reporting skills and smartphone proficiency
• Target-oriented and self-motivated

Job Types: Full-time, Permanent

Pay: ₹500,000.00 - ₹600,000.00 per year

Benefits:

• Food provided
• Health insurance
• Provident Fund

Schedule:

• Day shift
• Fixed shift

Experience:

• FMCG Sales : 3 years (Required)

Location:

• Anand, Gujarat (Required)

Willingness to travel:

• 100% (Required)

Work Location: In person