Sales Manager/Asst Manager, Fresh Fruits & Vegetables

Have you sold to any of the following?

• Modern trade companies like Zepto, Swiggy, Reliance Retail
• Traders in APMC markets
• Retailers, HORECA segments

Do you know buyers in these markets? Do you love the chaos in the agri industry, being aware of the potential of large returns for you?

If yes, this role is for you.

We are seeking an experienced and results-driven Fruits & Vegetables Sales Manager to work on our fresh produce sales operations. The ideal candidate will have a strong track record of selling fruits and vegetables across diverse channels including HoReCa, retail chains, modern trade (e.g., supermarkets, hypermarkets), and general trading markets.

F&V will be procured from various locations. The role of this person will be to the build the market in Mumbai. We are also looking for assistant managers in Bangalore and other parts of the country.

This role demands a deep understanding of perishable commodities, market dynamics, customer preferences, and supply chain logistics.

Key Responsibilities:

Sales & Business Development:

• Develop and manage key accounts across HoReCa, retail, modern trade, and wholesale markets.
• Identify new business opportunities and convert leads into profitable trading partnerships.
• Achieve monthly and annual sales targets across assigned channels.

Client Relationship Management:

• Build long-term, trust-based relationships with buyers, purchasing managers, and procurement heads.
• Act as a key point of contact for customer inquiries, complaints, and service issues.

Market & Product Knowledge:

• Monitor market trends, competitor activity, and pricing fluctuations.
• Advise clients on seasonal availability, quality specifications, and sourcing options.

Trading & Procurement Support:

• Work with procurement and sourcing teams to ensure product availability and timely delivery.
• Coordinate with logistics for smooth supply chain execution.

Reporting & Forecasting:

• Maintain detailed records of sales activity, market intelligence, and customer feedback.
• Provide regular sales forecasts and performance reports to senior management.

Qualifications & Experience:

• Minimum 2–5 years of experience in SALES of fresh fruits and vegetables (sales to middlemen/traders or end users)
• Proven track record in selling to (at least one of the below):

HoReCa clients (e.g., hotel chains, caterers, restaurants); Retailers (e.g., grocery stores, specialty produce shops); Modern trade (e.g., Zepto, Reliance Fresh etc); General trade/wholesale markets

• Strong network of industry contacts and buyers in the F&V sector.
• Experience working with both local and imported produce.