Crop360

We are seeking a highly driven professional with hands-on experience in procurement, sales and supply chain operations for the Fruits & Vegetables (F&V) category. The ideal candidate should be well-versed with the dynamics of agri-sourcing, vendor development, buying cycles, and quality control. Additional experience in working with buyers of the supply chain is preferred. NOTE: If you do not have any experience in fruits and vegetables, do NOT apply. This role mandatorily needs people who have worked for companies that are either into F&V trading, or are large buyers or suppliers This role demands quick decision-making, field coordination, and working closely with suppliers to ensure optimal supply-demand alignment and minimal wastage. Key Responsibilities Plan daily/weekly procurement based on demand forecasts, seasonality, and consumption trends Identify, onboard, and maintain strong relationships with F&V vendors/farmers/aggregators Monitor pricing, negotiate terms, and ensure timely deliveries with minimal slippage Conduct market visits to assess product availability, pricing trends, and vendor performance Manage quality checks (grading, freshness, shelf life) across supply points Coordinate with internal stakeholders (warehouse, store operations, category/merchandising teams) Ensure real-time updates to procurement planning based on supply-side shifts (weather, transport, harvest changes) Drive sourcing efficiency, cost control, and freshness metrics Working with buyers across channels and using relationships to drive sales Ideal Candidate Profile 5–8 years of relevant experience in F&V procurement AND/OR F&V sales, preferably in modern retail, QSR chains, e-grocery, or agri-supply chains Strong understanding of seasonality, perishability, shelf-life, and region-specific crop cycles Hands-on experience with vendor management, quality checks, and inventory turnover planning Working knowledge of MS Excel, ERP tools, and supply chain dashboards Good interpersonal and negotiation skills for vendor engagement Willing to travel within the region (as needed) and be available early mornings if required for mandi/vendor coordination

We are seeking an experienced and results-driven Fruits & Vegetables Sales & Trading Manager to set up our fresh produce sales operations. The ideal candidate will have a strong track record of selling fruits and vegetables across diverse channels including HoReCa , retail chains , modern trade (e.g., supermarkets, hypermarkets), and general trading markets . F&V will be procured from various locations including Mumbai. The role of this person will be to the build the market in Hyderabad, and rest of Telangana. This role demands a deep understanding of perishable commodities, market dynamics, customer preferences, and supply chain logistics. Key Responsibilities: Sales & Business Development: Develop and manage key accounts across HoReCa, retail, modern trade, and wholesale markets. Identify new business opportunities and convert leads into profitable trading partnerships. Achieve monthly and annual sales targets across assigned channels. Client Relationship Management: Build long-term, trust-based relationships with buyers, purchasing managers, and procurement heads. Act as a key point of contact for customer inquiries, complaints, and service issues. Market & Product Knowledge: Monitor market trends, competitor activity, and pricing fluctuations. Advise clients on seasonal availability, quality specifications, and sourcing options. Trading & Procurement Support: Work with procurement and sourcing teams to ensure product availability and timely delivery. Coordinate with logistics for smooth supply chain execution. Reporting & Forecasting: Maintain detailed records of sales activity, market intelligence, and customer feedback. Provide regular sales forecasts and performance reports to senior management. Qualifications & Experience: Minimum 3–7 years of experience in sales or trading of fresh fruits and vegetables. Proven track record in selling to (at least one of the below): HoReCa clients (e.g., hotel chains, caterers, restaurants); Retailers (e.g., grocery stores, specialty produce shops); Modern trade (e.g., Zepto, Reliance Fresh etc); General trade/wholesale markets Strong network of industry contacts and buyers in the F&V sector. Experience working with both local and imported produce.

Have you sold to any of the following? Modern trade companies like Zepto, Swiggy, Reliance Retail Traders in APMC markets Retailers, HORECA segments Do you know buyers in these markets? Do you love the chaos in the agri industry, being aware of the potential of large returns for you? If yes, this role is for you. We are seeking an experienced and results-driven Fruits & Vegetables Sales Manager to work on our fresh produce sales operations. The ideal candidate will have a strong track record of selling fruits and vegetables across diverse channels including HoReCa, retail chains, modern trade (e.g., supermarkets, hypermarkets), and general trading markets. F&V will be procured from various locations. The role of this person will be to the build the market in Mumbai. We are also looking for assistant managers in Bangalore and other parts of the country. This role demands a deep understanding of perishable commodities, market dynamics, customer preferences, and supply chain logistics. Key Responsibilities: Sales & Business Development: Develop and manage key accounts across HoReCa, retail, modern trade, and wholesale markets. Identify new business opportunities and convert leads into profitable trading partnerships. Achieve monthly and annual sales targets across assigned channels. Client Relationship Management: Build long-term, trust-based relationships with buyers, purchasing managers, and procurement heads. Act as a key point of contact for customer inquiries, complaints, and service issues. Market & Product Knowledge: Monitor market trends, competitor activity, and pricing fluctuations. Advise clients on seasonal availability, quality specifications, and sourcing options. Trading & Procurement Support: Work with procurement and sourcing teams to ensure product availability and timely delivery. Coordinate with logistics for smooth supply chain execution. Reporting & Forecasting: Maintain detailed records of sales activity, market intelligence, and customer feedback. Provide regular sales forecasts and performance reports to senior management. Qualifications & Experience: Minimum 2–5 years of experience in SALES of fresh fruits and vegetables (sales to middlemen/traders or end users) Proven track record in selling to (at least one of the below): HoReCa clients (e.g., hotel chains, caterers, restaurants); Retailers (e.g., grocery stores, specialty produce shops); Modern trade (e.g., Zepto, Reliance Fresh etc); General trade/wholesale markets Strong network of industry contacts and buyers in the F&V sector. Experience working with both local and imported produce.

Job Summary: We are seeking a dynamic and experienced Sales Manager – Domestic Operations with a strong background in fresh fruits and vegetables sales across various business models including B2B, B2C, Modern Trade, and HoReCa. The ideal candidate will be responsible for driving domestic sales, developing channel partnerships, managing key accounts, and ensuring operational excellence in fresh produce distribution. Key Responsibilities: Sales Strategy & Execution Develop and implement sales strategies to grow revenue across domestic markets. Achieve monthly, quarterly, and annual sales targets across all channels. Identify new business opportunities and lead market expansion efforts. Channel Management Manage and grow B2B partnerships with wholesalers, aggregators, and institutional buyers. Expand and optimize B2C direct-to-consumer models including e-commerce and local retail outlets. Handle negotiations and operations with Modern Trade partners (e.g., Reliance, Big Bazaar, Metro, etc.). Build and manage HoReCa client relationships (Hotels, Restaurants, Cafés, Caterers). Client & Key Account Management Develop strong relationships with key clients to increase repeat business. Customize product offerings and services to meet client needs. Ensure timely deliveries and customer satisfaction. Team Management Recruit, train, and lead a team of field sales executives and distribution staff. Monitor team performance and provide necessary support and training. Operations & Coordination Coordinate with procurement, supply chain, and logistics teams to ensure product availability and quality. Monitor market trends, customer feedback, and competitor activity. Collaborate with the marketing team for in-store promotions, sampling, and brand visibility initiatives. Qualifications & Experience: Education: Bachelor’s degree in Agriculture, Business Administration, Marketing, or a related field. MBA preferred. Experience: Minimum 5–8 years of relevant experience in sales of perishable goods, specifically fruits and vegetables. Proven track record of sales success in B2B, B2C, Modern Trade, and HoReCa segments. Key Skills: Deep understanding of fresh produce handling and perishability. Excellent negotiation and communication skills. Strong networking and relationship-building abilities. Analytical mind set with proficiency in sales forecasting and reporting. Team leadership and people management. Knowledge of regional/domestic Agri-markets and pricing dynamics. Compensation: “As per industry standards” Incentives and performance-linked bonuses

Job Summary: We are seeking a dynamic and experienced Sales Manager Domestic Operations with a strong background in fresh fruits and vegetables sales across various business models including B2B, B2C, Modern Trade, and HoReCa. The ideal candidate will be responsible for driving domestic sales, developing channel partnerships, managing key accounts, and ensuring operational excellence in fresh produce distribution. Key Responsibilities: Sales Strategy & Execution Develop and implement sales strategies to grow revenue across domestic markets. Achieve monthly, quarterly, and annual sales targets across all channels. Identify new business opportunities and lead market expansion efforts. Channel Management Manage and grow B2B partnerships with wholesalers, aggregators, and institutional buyers. Expand and optimize B2C direct-to-consumer models including e-commerce and local retail outlets. Handle negotiations and operations with Modern Trade partners (e.g., Reliance, Big Bazaar, Metro, etc.). Build and manage HoReCa client relationships (Hotels, Restaurants, Cafs, Caterers). Client & Key Account Management Develop strong relationships with key clients to increase repeat business. Customize product offerings and services to meet client needs. Ensure timely deliveries and customer satisfaction. Team Management Recruit, train, and lead a team of field sales executives and distribution staff. Monitor team performance and provide necessary support and training. Operations & Coordination Coordinate with procurement, supply chain, and logistics teams to ensure product availability and quality. Monitor market trends, customer feedback, and competitor activity. Collaborate with the marketing team for in-store promotions, sampling, and brand visibility initiatives. Qualifications & Experience: Education: Bachelors degree in Agriculture, Business Administration, Marketing, or a related field. MBA preferred. Experience: Minimum 58 years of relevant experience in sales of perishable goods, specifically fruits and vegetables. Proven track record of sales success in B2B, B2C, Modern Trade, and HoReCa segments. Key Skills: Deep understanding of fresh produce handling and perishability. Excellent negotiation and communication skills. Strong networking and relationship-building abilities. Analytical mind set with proficiency in sales forecasting and reporting. Team leadership and people management. Knowledge of regional/domestic Agri-markets and pricing dynamics. Compensation: As per industry standards Incentives and performance-linked bonuses Show more Show less

Do you have a bike? Can you go and meet street vendors? Talk to them about where to buy their fruits and vegetables from? Talk to restaurants, retailers, hotels and others in the market? And do market research while doing this? You need to have 2 years of experience, graduate in 2024 or earlier. If you want to create a better world for farmers, you should apply. మీరు పాతుకుపోయిన వారైతే మరియు నేలపై ఉండటానికి ఇష్టపడితే, ఇది మీ కోసం Earning: Rs 20,000 per month to start with, will increase based on performance in sales Experience: 2 years experience in fruits and vegetables market is preferred Who should apply: Likes to be on field (should have a bike) Can communicate well with street vendors and other sellers of fresh fruits and vegetables Wants to build a career in the agri industry Willing to start small and think like an entrepreneur Qualifications Bachelor's degree (those undergoing degree also eligible) or equivalent experience 2 years of work experience