Sales Manager - Ecommerce & Retail

As the Sales Manager - Ecommerce & Retail, you will support McCormick’s online & offline growth within India with a focus on Ecommerce accounts and Supermarkets & Hypermarkets retailers.

Theresource is directly responsible for driving digital shelf excellence across our key pure play and omnichannel retailers. The incumbent will be a pivotal part of the sales team and contribute by creating compelling, search optimized content and ensuring McCormick stands out amongst its competitors. Content strategy and development, search optimization, retail media guidance, agency and supplier management and capabilities implementation will all be a key focus for this role. The role plans and executes all tactics directed to maximizing the performance of the company’s online & Offline format.

Key Responsibilities

Manage the product content development approach, scale up, ongoing content optimization, and retailer.com content deployment to ensure best in class experience on retailer websites.

Audit ecommerce sites for content integrity, completeness, and optimization. Execute New Item set-up in each online retailers’ platform.

Work with both internal and external cross-functional teams to ensure all content is pushed, complete and ready to be received by the retailer in conjunction with inventory being received or launch date of NPDs

Optimize product listings for Share of Voice and Rankings using expertise of keyword research, digital marketing, SEM, online display advertising, and SEO from inception with objective to drive conversion and sales sell-through.

Oversee development and execution for E-Commerce and Offline Channel programs including oversight of retail media investment, supervision of creative briefs, display, search, and content.

Required Qualifications & Experience

MBA in business, marketing, or comparable field degree.

Digital Commerce agency experience.

Omni Channel/Retail Knowledge

Knowledge of SEO, Digital merchandising and digital marketing required.

Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate high impact initiatives.

Superb communication skills, including strong oral and presentation skills with the ability to communicate and interact at all levels.

5-8 years of experience managing a digital/eCommerce business – CPG background preferred.