Sales & Admin Manager For a FMCG Co at Coimbatore

Job Title: Sales & Admin Manager for a FMCG Co at Coimbatore Location: Coimbatore Industry: FMCG Experience: Minimum 15 + years as a Senior Sales & Administration Manager with FMCG Food companies Territory Knowledge: Tamil Nadu & Kerala Reporting To: General Manager / Director Sales & Marketing Qualification: MBA Key Responsibilities 1. Sales Coordination Oversee daily sales operations across Tamil Nadu & Kerala Liaise with field sales teams to monitor primary and secondary sales performance. Coordinate with logistics and warehouses for timely dispatches and order fulfillment. Track dealer/distributor performance to ensure alignment with sales targets and business plans. 2. Territory Management Possess deep knowledge of FMCG market dynamics, distribution networks, and customer behavior in both Kerala and Tamil Nadu. Conduct periodic market visits to assess competition, support sales teams, and build regional insights. Maintain strong relationships with key trade partners, stockists, and retailers. 3. Scheme Preparation & Implementation Design and implement effective trade and consumer schemes aligned with sales strategy. Collaborate with finance and marketing for ROI-focused planning and budgeting. Monitor performance and effectiveness of schemes through field feedback and data analysis. 4. Advertising & Promotions Coordinate with advertising agencies and media houses for brand campaigns, POP materials, and local promotions. Manage creative development and approval processes for packing materials and promotional content. Ensure timely execution of campaigns, vendor follow-ups, and billing verification. Organize in-store activation, roadshows, and promotional events across territories. 5. Administrative Functions Plan and execute internal sales review meetings, conferences, and training programs. Maintain updated records of sales reports, incentive structures, and expense claims. Handle documentation, internal coordination, and approvals to ensure seamless operational flow. Key Requirements Graduate (MBA preferred) with 8+ years of experience in FMCG sales and administrative roles . Strong operational and market knowledge of Kerala and Tamil Nadu . Language fluency in Malayalam and Tamil is highly desirable. Proficient in MS Office , especially Excel; working knowledge of ERP software preferred. Strong communication, organizational, and leadership skills. Willingness to travel extensively across the assigned territory. Compensation: Maximum gross up to 13 LPA If your experience suits our JD, Pl share your updated resume to jobs@banyantalenthr.com